Marketing ROI Calculator
ROI and ROAS side by side, with margin — so the real number shows.
How it worksExamples
Campaign figures
Verdict and break-even
Losing money
Gross profit of ₹37,500 does not cover the ₹50,000 this campaign cost — a shortfall of ₹12,500.
- ROI on total cost
- -25%
- Net profit
- -₹12,500
Your ROAS against break-even
Break-even ROAS is 1 ÷ margin — the revenue multiple at which gross profit finally covers the ad spend.
- Your ROAS
- 3.00×
- Break-even at 25% margin
- 4.00×
1.00× short of the multiple your margin needs. Revenue of ₹2,00,000 at the same ₹50,000 of cost is where ROI reaches 0% — ₹50,000 more than it brought in.
- ROAS · revenue ÷ spend
- 3.00×
- Break-even ROAS · 1 ÷ margin
- 4.00×
- Gross profit · revenue × margin
- ₹37,500
- Total cost · spend + other costs
- ₹50,000
- Profit per ₹1 of cost
- -₹0.25
- Break-even revenue
- ₹2,00,000
Show the maths
- Gross profit = revenue × margin
- ₹37,500 at 25% margin
- Total cost = spend + other costs
- ₹50,000
- Net profit = gross profit − total cost
- ₹37,500 − ₹50,000 = -₹12,500
- ROI = net profit ÷ total cost × 100
- -₹12,500 ÷ ₹50,000 = -25%
- ROAS = revenue ÷ spend
- 3.00×
- Break-even ROAS = 1 ÷ margin
- 1 ÷ 25% = 4.00×
- Break-even revenue = total cost ÷ margin
- ₹50,000 ÷ 25% = ₹2,00,000
Computed in whole paise and basis points, rounded once per figure, so net profit always reconciles to gross profit minus total cost — and the verdict is read off the same rounded profit shown above it.
Losing money — gross profit does not cover cost-25%ROI3.00×ROAS4.00×break-even ROASCalculated in your browser — no figure is uploaded
