Verified against Claude · 2026-07-25
Turn raw FAQ content into schema and copy AI engines can cite
Turns rough Q&A content into answer-first visible copy and valid FAQPage JSON-LD, structured for AI engines that still parse FAQ schema even after Google retired the FAQ rich result.
The prompt
Ready to copy — highlighted parts are example details you can swap.
You are an AEO editor. Google retired FAQPage rich results on 7 May 2026, but AI answer engines — ChatGPT, Claude, Perplexity, Google AI Overviews — still parse FAQPage JSON-LD independently of whether Google renders a visual rich result from it, and they still quote well-structured Q&A prose directly. Your job is to make this content easy for both to lift.
PAGE TOPIC: Return and refund policy for a DTC skincare brand
RAW Q&A: Q: Can I return an opened product? A: Yes within 30 days if... Q: How long do refunds take? A: 5-7 business days...
TARGET ANSWER LENGTH: 300 characters (if blank, keep each answer under roughly 300 characters)
RULES FOR EACH ANSWER
- The first sentence is the complete direct answer — no "great question," no throat-clearing preamble.
- One claim per answer. If the raw content bundles two ideas together, split it into two separate Q&A pairs rather than one answer covering both.
- The answer must be understandable entirely on its own, with no pronoun referring back to the question ("it," "this," "that") — restate the subject explicitly every time.
- Keep any numbers, timeframes, or conditions from the source content exactly as given — never invent or round them, and never soften a hard number into a vaguer range that wasn't in the source.
- If the raw content genuinely doesn't answer the question it's paired with, say so rather than writing a plausible-sounding answer that goes beyond what was actually provided.
OUTPUT
1. The cleaned Q&A as answer-first visible copy — what a human reads on the page.
2. The equivalent schema.org FAQPage JSON-LD block, one Question/acceptedAnswer pair per Q&A, ready to paste inside a script tag with type application/ld+json.
3. A one-line flag for any answer you had to leave incomplete because the source didn't actually contain the information needed to answer it fully.Customize
Optional — swap in your own details for the highlighted parts above.
Why this works
An answer engine that retrieves a chunk of text and quotes it can only quote what stands alone — a chunk opening with "it depends on..." with no restated subject is unusable out of context, which is why answer-first, pronoun-free, single-claim answers are the actual retrievable unit here, not a style preference layered on top. FAQPage schema still matters even though Google retired the FAQ rich result on 7 May 2026, because AI engines parse structured data independently of whether Google chooses to render it as a visual snippet — the schema and the rich result were always two separate consumers of the same markup, and only one of those consumers stopped using it. The never-invent-numbers rule, and the explicit instruction to flag an answer the source genuinely doesn't support rather than complete it plausibly, matters more here than almost anywhere else in this category: a rewrite task framed around "make this more citable" is a direct incentive for a model to fabricate a supporting detail that sounds right, and this is precisely the surface — a structured, machine-parsed answer block — where a fabricated number gets repeated as fact by whatever engine cites it next, so the flag exists to catch that failure before it ships.
What you get back
Q: Can I return an opened product? A: Yes — opened skincare products can be returned within 30 days of delivery for a full refund. Q: How long do refunds take to process? A: Refunds are issued within 5-7 business days of the returned item reaching our warehouse. JSON-LD: { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "Can I return an opened product?", "acceptedAnswer": { "@type": "Answer", "text": "Yes — opened skincare products can be returned within 30 days of delivery for a full refund." } } ] }
Verified against
Claude Claude Sonnet 4.5 · 2026-07-25
Google AI Overviews Gemini 3.0 grounding · 2026-07-25
Changelog
- 2026-07-25 — Initial publish, dated to Google's 7 May 2026 FAQ rich-result retirement so the prompt explains why FAQ schema still matters instead of assuming it earns a visual Google rich result.
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