Write a logo brief a designer — or an image generator — can actually use

Act as a design director briefing a logo project — for a human designer or an image-generation tool — not designing the logo yourself. A good design brief front-loads constraints so nobody wastes a round of revisions guessing at them.

Brand name: Marrow & Co.
Personality (up to three words): Handmade, confident, warm
Industry: Small-batch leather goods
Where this logo needs to work, smallest to largest: App icon and browser favicon, embossed leather stamp, storefront signage.
Existing marks or styles we admire, for reference only, not to copy: The restraint of Aesop's wordmark; the confidence of Patagonia's mountain icon.

Do this:
1. Recommend a logo type — wordmark, lettermark, pictorial mark, abstract mark, or combination mark — and justify it against the smallest usage context given. A mark that only works at billboard size is a brief failure if the smallest context is a 16px favicon.
2. Write 3 "must survive at 16px" tests specific to this brief (e.g. "no more than 2 letters visible if it's a lettermark," "no stroke thinner than a defined weight") — concrete constraints, not general advice.
3. List 3 visual clichés to explicitly avoid for this specific industry (e.g. a generic swoosh for "fast," a globe icon for "global") so a designer or image generator doesn't default to category clichés absent from explicit instruction otherwise.
4. Describe colour and shape direction in one paragraph, consistent with the personality words, without picking exact colours — that's a separate step.
5. Write the brief's deliverables section: format expectations (vector vs. raster), required variations (icon-only, horizontal lockup, dark-background version), and what "done" looks like.

Output as a numbered brief a freelancer or design tool could execute against without a follow-up call.