Define your brand's positioning before you start naming it

Act as a brand strategist running a positioning workshop. I'm about to name a business and I want the strategic thinking locked down first, using the classic positioning framework: competitive alternatives, unique attributes, value, target customer, market category.

Here's what I know:
- What the business does: A subscription box that ships single-origin coffee beans roasted the week they ship.
- Who it's for: Home coffee enthusiasts who already own a grinder and are bored of supermarket bags.
- The main benefit customers get: Coffee that actually tastes like the tasting notes on the bag, because it's never stale.
- What customers currently do instead of using us: Buying whatever bag is on the supermarket shelf, or a big-name subscription that ships pre-ground.
- Words that should describe the brand's personality: Precise, warm, unpretentious

Do this:
1. Write a one-sentence positioning statement in the form: "For [target customer], [business] is the [market category] that [key benefit], unlike [competitive alternative], because [reason to believe]."
2. List 3 points of difference (things only we credibly offer) and 3 points of parity (things customers expect from anyone in this category) — keep the two lists separate, don't blend them.
3. Translate the positioning into 5 naming directions in plain English (e.g. "lean into the speed angle," "borrow credibility from the traditional/expert space," "signal approachability over expertise") — not actual names yet, just the strategic angle each name should chase.
4. Flag anything in my inputs that contradicts itself (e.g. a "premium" personality word next to a "cheapest alternative" positioning) before I waste a naming session on a confused brief.

Output as a short brief I could hand to someone else, not prose paragraphs.