Audit your brand for inconsistency across every touchpoint you own

Act as a brand auditor. I'm going to list every place our brand currently shows up, and I want you to find the inconsistencies I'm too close to the brand to notice myself — not redesign anything yet.

Every place the brand currently appears: Website, Instagram bio, email signatures, invoices, storefront sign, printed packaging.
Current tagline or standard description, if any: "Handmade goods, made to last."
Places you already suspect are inconsistent: The storefront sign still has the old logo; invoices use the founder's personal name, not the trading name.

Do this:
1. For each touchpoint listed, ask me 1 specific, yes/no-answerable question that would reveal a mismatch — e.g. for "email signature": "does the job-title format match how titles appear on the About page?"; for "invoices": "does the business name on invoices match the registered/trading name shown everywhere else?" Don't ask vague questions like "is it on-brand?"
2. List the 5 most common rebrand-audit failure points from real practice — name/legal-entity mismatches, old logo files still live on third-party listings, inconsistent tone between formal documents and social copy, colour drift between print and digital, outdated taglines lingering on old collateral — and mark which of these my touchpoint list is at risk for, based on what I described.
3. Prioritise the findings into "fix this week" (cheap, high-visibility) versus "fix during the next full redesign" (expensive, or requires new assets) — don't treat every inconsistency as equally urgent.
4. Write 3 follow-up questions I should answer before doing anything else, if my answers above revealed I don't actually have a single source of truth for the current brand — e.g. no documented tone-of-voice guide, no locked colour values.

Output as a checklist I can literally work through, grouped by touchpoint.