Playbooks
A launch checklist that tells you honestly what you can do yourself
Most website launch checklists are generic. This one is built around the specific free tools that fix each item, and an honest answer for exactly when a template stops being enough for an Indian small business.
Last updated Aug 15 · 12 min read
Before launch: the technical checklist
Run the page through the Website Speed Test on mobile first, since that is what Google actually uses for ranking. Generate Organization or LocalBusiness schema for the homepage — one of the checks the AI Visibility Checker looks for specifically. Run that checker itself to confirm robots.txt is not accidentally blocking GPTBot, ClaudeBot or PerplexityBot — a mistake that happens more often than expected, usually from a CDN or security-plugin default nobody reviewed.
Identity: name, favicon, and a matching palette
If the brand identity is not fully settled, the Business Name Generator, Colour Palette Generator and Favicon Generator cover a genuine starting kit in one sitting — run the name and palette through together so the favicon can pull its colours from the same OKLCH-checked swatches.
Content: an SEO-anchored plan, not a blank page
A SERP-intent content brief for the launch pages, run before writing a word, anchors content to what people actually search rather than guessing. Check every draft against the Word Counter's platform badges before publishing.
Business paperwork: ready for the first invoice
For an Indian business, GST-ready invoicing from day one matters — the Invoice Generator handles CGST/SGST/IGST splits correctly, and a matching Email Signature on the emails those invoices go out with completes the professional picture.
The honest checklist for whether you need a developer
If the site is a standard brochure page, a simple blog, or a basic landing page, a template genuinely covers it — none of the above requires hiring anyone. The signal that a real developer is worth it: the site needs a genuine data model (bookings, a product catalogue synced to inventory, member access), integration with an external system, or you find yourself fighting the template's limitations more than building forward.
Get a straight answer before committing to either path
Run the checklist above yourself first — it costs nothing and answers most of the question. If you're still unsure, book a meeting and we'll tell you honestly whether Scult's web development team is actually the right call for your specific launch.
Need this built into your business?
The free tools and prompts on this site handle the small, solved problems. If what you need is bigger — web development, built and maintained for you — that's Scult's day job.
