seo-aeo-best-practices
SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.
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--- name: seo-aeo-best-practices description: SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants. license: MIT --- # SEO & AEO Best Practices Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation. ## When to Apply Reference these guidelines when: - Implementing metadata and Open Graph tags - Creating sitemaps and robots.txt - Adding JSON-LD structured data - Optimizing content for featured snippets - Preparing content for AI assistants (ChatGPT, Perplexity, etc.) - Evaluating content quality using EEAT principles ## Core Concepts ### SEO (Search Engine Optimization) Optimizing content to rank well in traditional search results (Google, Bing). ### AEO (Answer Engine Optimization) Optimizing content to be selected as authoritative answers by AI systems. ### EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) Google's framework for evaluating content quality. ## References Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See `references/` for detailed guidance: - `references/eeat-principles.md` — EEAT implementation and author schema - `references/structured-data.md` — JSON-LD patterns (Article, FAQ, Breadcrumb, Product) - `references/technical-seo.md` — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt) - `references/aeo-considerations.md` — AI/AEO considerations (AI Overviews, crawler management)
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