roblox-analytics-instrumentation
Plan Roblox analytics instrumentation and event logging. Use for retention funnels, first-action timing, tutorial drop-off, economy events, monetization conversion, session milestones, progression analytics, A/B test planning, and live game KPI review.
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--- name: roblox-analytics-instrumentation description: Plan Roblox analytics instrumentation and event logging. Use for retention funnels, first-action timing, tutorial drop-off, economy events, monetization conversion, session milestones, progression analytics, A/B test planning, and live game KPI review. license: MIT --- # Roblox Analytics Instrumentation ## Goal Measure whether the game is fun, understandable, and profitable. Instrument the core loop before optimizing it. ## Core Events Track: - Session start, spawn complete, and first playable action. - Tutorial step shown, completed, skipped, or abandoned. - Core loop start, success, fail, and reward claim. - Currency earned, spent, purchased, and sunk. - Upgrade viewed, purchased, unaffordable, and equipped. - Quest accepted, progressed, completed, abandoned, and claimed. - Social invite, party join, group join, trade started, trade completed. - Shop opened, product viewed, purchase attempted, purchase completed. - Death, retry, teleport, zone unlock, level up, prestige, and churn-risk exits. ## Funnel Checks Prioritize: - First action within 10-30 seconds. - First reward within the first loop. - First upgrade or meaningful progress in session one. - Day 1, Day 3, and Day 7 return hooks. - Mobile-specific control or UI friction. ## Event Design - Use stable event names and versioned payloads. - Include player segment, platform, session age, current zone, level, and economy state when useful. - Avoid sending personally sensitive or noisy data. - Log server-authoritative economy and purchase events from the server. - Keep high-frequency events sampled or aggregated. ## Output Return: - KPI goals. - Event list and payload fields. - Funnel questions each event answers. - Server/client ownership. - Validation plan after implementation. ## Next Act on what the data shows: tune with `roblox-economy-balancing` or `roblox-retention-monetization`, and schedule the follow-up work with `roblox-liveops-roadmap`.
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