Real file from a public repo · synced Sep 1, 2026
positioning-messaging
Help users craft product positioning and messaging. Use when someone is launching a product, differentiating from competitors, writing marketing copy, struggling to explain what their product does, or working on value propositions and taglines.
Works with
Install in three steps
- 1
Download the ZIP
One file per agent, plus INSTALL.md with the exact paths below.
- 2
Claude Code: copy SKILL.md into your skills folder
.claude/skills/positioning-messaging/SKILL.md # this project ~/.claude/skills/positioning-messaging/SKILL.md # every project
- 3
Other agents: use the matching file
skill.mdc goes in Cursor’s .cursor/rules/. AGENTS.md works as GitHub Copilot instructions, a legacy .cursorrules, or a Codex / Gemini CLI instructions file.

