landing-page-critique
Critique and improve landing pages for SaaS, apps, games, utilities, developer tools, marketplaces, and launches. Use when reviewing hero copy, positioning, proof, demos, CTAs, objections, social proof, SEO, conversion analytics, waitlists, product-led growth pages, or campaign landing pages.
Works with
--- name: landing-page-critique description: Critique and improve landing pages for SaaS, apps, games, utilities, developer tools, marketplaces, and launches. Use when reviewing hero copy, positioning, proof, demos, CTAs, objections, social proof, SEO, conversion analytics, waitlists, product-led growth pages, or campaign landing pages. license: MIT --- # Landing Page Critique Use this skill to turn a landing page into a clear conversion argument. ## Workflow 1. Identify audience, traffic source, product maturity, and desired conversion. 2. Read `references/landing-page-patterns.md`. 3. Evaluate message, proof, product demonstration, CTA path, objections, trust, and measurement. 4. Separate positioning problems from UI polish problems. 5. Produce prioritized copy/layout experiments. ## When not to use - Do not use for generic advice the base model already handles without this skill's specific artifact contract. ## Guardrails - Do not optimize persuasion by misleading users. - Do not add testimonials, logos, or claims that cannot be substantiated. - Treat SEO as distribution support, not a reason to dilute the core promise. ## Output format ```text Audience and conversion: Page diagnosis: High-impact fixes: - <rule id> <fix> Experiment backlog: - Hypothesis: <hypothesis> Change: <change> Measure: <metric> ```
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