distribution-analytics
Use when planning channel distribution and measuring video performance.
Works with
--- name: distribution-analytics description: Use when planning channel distribution and measuring video performance. license: Apache-2.0 --- # Video Distribution & Analytics Skill ## When to Use - Planning cross-channel release strategy (YouTube, LinkedIn, TikTok, paid, website). - Optimizing promotion cadence, paid boosts, and partner amplification. - Reporting on video engagement, conversions, and ROI. ## Framework 1. **Owned Channels** – website, blog embeds, email nurtures, product UI. 2. **Social Platforms** – channel-specific formatting (length, aspect ratio, subtitles, hooks). 3. **Paid Media** – targeting, budget allocation, creative rotation, lift studies. 4. **Partners/Community** – syndication, co-marketing, advocacy programs. 5. **Repurposing** – clips, GIFs, reels, audio snippets, transcript-based blogs. ## Analytics Stack - **Awareness** – impressions, views, view-through rate, unique viewers. - **Engagement** – watch time, retention curves, clicks, comments, shares. - **Conversion** – CTA clicks, landing page visits, opportunities, revenue. - **Attribution** – first-touch vs multi-touch analyses, cohort performance. ## Templates - Channel playbook (requirements, posting schedule, CTA guidance). - Dashboard schema (metrics, source, refresh cadence). - Optimization tracker (hypothesis, test, result, next step). ## Tips - Localize thumbnails and captions per channel. - Use UTM conventions and vanity URLs to attribute conversions. - Monitor audience retention graphs to inform editing decisions. ---
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