Real file from a public repo · synced Sep 3, 2026
improve-website
Guided journey from a live website that underperforms to a prioritized, evidence-backed backlog of conversion, usability, message, and speed fixes - each shipped as a testable experiment. Orchestrates eight skills phase by phase - cro-methodology, ux-heuristics, refactoring-ui, web-typography, storybrand-messaging, high-perf-browser, made-to-stick, design-everyday-things - asking the user questions at every decision point and recording results in the project docs/ folder (WEBSITE.md, DESIGN.md, IMPROVE-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to fix a landing page that isn''t converting, diagnose why visitors leave, audit for clarity and usability, or says ''the homepage feels off but a redesign didn''t help''. No site yet, create-website; converts but needs traffic, grow-website; if the friction is in a product app, not the marketing site, improve-app; if one specific flow leaks, conversion-optimization. For one framework in isolation, invoke that skill directly.
Works with
Install in three steps
- 1
Download the ZIP
One file per agent, plus INSTALL.md with the exact paths below.
- 2
Claude Code: copy SKILL.md into your skills folder
.claude/skills/improve-website/SKILL.md # this project ~/.claude/skills/improve-website/SKILL.md # every project
- 3
Other agents: use the matching file
skill.mdc goes in Cursor’s .cursor/rules/. AGENTS.md works as GitHub Copilot instructions, a legacy .cursorrules, or a Codex / Gemini CLI instructions file.

