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Project Management

Real file from a public repo · synced Sep 3, 2026

brand-voice

Define a brand's verbal identity — tone, voice, writing style, vocabulary, and messaging rules. Use when the user says "brand voice", "tone of voice", "how should we write", "writing guidelines", "copy style guide", "brand language", "verbal identity", "how should the brand sound", "tone guide", "our copy doesn't sound right", "copywriter guidelines", "voice and tone", or when onboarding a copywriter or content team. Also use when the user has a brand strategy and wants to define how the brand communicates.

Works with

Claude CodeCursorCodex CLIGitHub CopilotGemini CLI

Install in three steps

  1. 1

    Download the ZIP

    One file per agent, plus INSTALL.md with the exact paths below.

  2. 2

    Claude Code: copy SKILL.md into your skills folder

    .claude/skills/brand-voice/SKILL.md    # this project
    ~/.claude/skills/brand-voice/SKILL.md   # every project
  3. 3

    Other agents: use the matching file

    skill.mdc goes in Cursor’s .cursor/rules/. AGENTS.md works as GitHub Copilot instructions, a legacy .cursorrules, or a Codex / Gemini CLI instructions file.

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