seo-fundamentals
SEO fundamentals, E-E-A-T, Core Web Vitals, and Google algorithm principles.
Works with
--- name: seo-fundamentals description: SEO fundamentals, E-E-A-T, Core Web Vitals, and Google algorithm principles. license: MIT --- # SEO Fundamentals > Principles for search engine visibility. --- ## 1. E-E-A-T Framework | Principle | Signals | |-----------|---------| | **Experience** | First-hand knowledge, real examples | | **Expertise** | Credentials, depth of knowledge | | **Authoritativeness** | Backlinks, mentions, industry recognition | | **Trustworthiness** | HTTPS, transparency, accurate info | --- ## 2. Core Web Vitals | Metric | Target | Measures | |--------|--------|----------| | **LCP** | < 2.5s | Loading performance | | **INP** | < 200ms | Interactivity | | **CLS** | < 0.1 | Visual stability | --- ## 3. Technical SEO Principles ### Site Structure | Element | Purpose | |---------|---------| | XML sitemap | Help crawling | | robots.txt | Control access | | Canonical tags | Prevent duplicates | | HTTPS | Security signal | ### Performance | Factor | Impact | |--------|--------| | Page speed | Core Web Vital | | Mobile-friendly | Ranking factor | | Clean URLs | Crawlability | --- ## 4. Content SEO Principles ### Page Elements | Element | Best Practice | |---------|---------------| | Title tag | 50-60 chars, keyword front | | Meta description | 150-160 chars, compelling | | H1 | One per page, main keyword | | H2-H6 | Logical hierarchy | | Alt text | Descriptive, not stuffed | ### Content Quality | Factor | Importance | |--------|------------| | Depth | Comprehensive coverage | | Freshness | Regular updates | | Uniqueness | Original value | | Readability | Clear writing | --- ## 5. Schema Markup Types | Type | Use | |------|-----| | Article | Blog posts, news | | Organization | Company info | | Person | Author profiles | | FAQPage | Q&A content | | Product | E-commerce | | Review | Ratings | | BreadcrumbList | Navigation | --- ## 6. AI Content Guidelines ### What Google Looks For | ✅ Do | ❌ Don't | |-------|----------| | AI draft + human edit | Publish raw AI content | | Add original insights | Copy without value | | Expert review | Skip fact-checking | | Follow E-E-A-T | Keyword stuffing | --- ## 7. Ranking Factors (Prioritized) | Priority | Factor | |----------|--------| | 1 | Quality, relevant content | | 2 | Backlinks from authority sites | | 3 | Page experience (Core Web Vitals) | | 4 | Mobile optimization | | 5 | Technical SEO fundamentals | --- ## 8. Measurement | Metric | Tool | |--------|------| | Rankings | Search Console, Ahrefs | | Traffic | Analytics | | Core Web Vitals | PageSpeed Insights | | Indexing | Search Console | | Backlinks | Ahrefs, Semrush | --- > **Remember:** SEO is a long-term game. Quality content + technical excellence + patience = results.
More Performance skills
seo-audit
coreyhaines31/marketingskills
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema. For AI search optimization, see ai-seo.
competitor-profiling
coreyhaines31/marketingskills
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
vercel-optimize
vercel-labs/agent-skills
Use for Vercel cost and performance optimization on deployed projects, especially Next.js, SvelteKit, Nuxt, and limited Astro apps. Collect Vercel metrics, usage, project config, and code scan results first; investigate only metric-backed candidates; produce ranked recommendations grounded in verified files and version-aware Vercel/framework docs. Trigger for Vercel bill reduction, slow or expensive routes, caching opportunities, Function Invocations, Build Minutes, Fast Data Transfer, Core Web Vitals, Bot Management, Fluid compute, or cost breakdown requests.
