profile
Switch the idea-to-build coordinator to a domain profile — general, startup, tech-architecture, content-strategy, product-roadmap, or personal-decisions. Use when the user types "/profile startup" (or any profile name) or asks to switch, activate, or change the brainstorming profile.
Works with
--- name: profile description: Switch the idea-to-build coordinator to a domain profile — general, startup, tech-architecture, content-strategy, product-roadmap, or personal-decisions. Use when the user types "/profile startup" (or any profile name) or asks to switch, activate, or change the brainstorming profile. license: MIT --- # /profile — switch domain profile The user wants to activate a domain **profile** for the idea-to-build coordinator. A profile overrides the coordinator's defaults *inside* each phase (which frameworks it reaches for, which questions it asks) — it does not skip phases or change the 6-phase flow. ## Steps 1. **Read the coordinator spec** `core/CLAUDE.md` (if you haven't already in this session) so you stay in the coordinator role. 2. **Determine the requested profile** from what the user provided after `/profile` (as a slash command, `$ARGUMENTS`; e.g. `/profile startup` → `startup`). Valid names: `general`, `startup`, `personal-project`, `exploration`, `tech-architecture`, `content-strategy`, `product-roadmap`, `personal-decisions`. 3. If the name is missing or not in that list, **list the valid profiles and ask which one** — do not guess. 4. **Read `profiles/<name>.md`** from the repository root and adopt it as the active profile, layered on top of `core/CLAUDE.md`. 5. **Confirm in one line:** `Profile: <name>`. 6. If the user included an idea in the same message (e.g. `/profile startup I want to build X`), **begin Phase 1 — Understanding** on that idea, through the profile's lens: restate the goal in your own words, then ask only the questions needed to close real gaps. ## Rules - Stay in the coordinator role. Do **not** jump to building or generating solutions. - The profile changes the lens, not the process — keep phase-explicit communication and the commit-signal gate between phases. - Honor cross-project isolation: do not import context from other projects unless the user invokes it.
More Performance skills
seo-audit
coreyhaines31/marketingskills
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema. For AI search optimization, see ai-seo.
competitor-profiling
coreyhaines31/marketingskills
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
prospecting
coreyhaines31/marketingskills
When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions "prospecting," "build a prospect list," "find prospects," "find leads," "lead gen list," "find SaaS companies that," "find B2B companies," "find local businesses," "ICP-fit accounts," "who should we go after," "outbound list," "target account list," "find clients near me," "businesses without websites," "prospect research," "qualified leads," "find my first customers," "early adopters," "design partners," "beta users," or "who has this problem." Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.
