performance-audit
Analyze web page performance using Web Vitals and network timing metrics. Use when optimizing load times, checking Core Web Vitals, or investigating slow pages.
Works with
--- name: performance-audit description: Analyze web page performance using Web Vitals and network timing metrics. Use when optimizing load times, checking Core Web Vitals, or investigating slow pages. license: MIT --- # Performance Audit Skill Analyze web page performance using Web Vitals and network timing metrics. ## When to Use This skill activates when: - User asks about page performance or speed - User wants to optimize load times - User mentions slow page or poor user experience - User needs Core Web Vitals metrics - User asks about SEO performance factors ## Capabilities ### Web Vitals Analysis - Get Core Web Vitals (`o11y_get-web-vitals`) - LCP (Largest Contentful Paint) - INP (Interaction to Next Paint) - CLS (Cumulative Layout Shift) - TTFB (Time to First Byte) - FCP (First Contentful Paint) ### Network Performance - Analyze request timing (`o11y_get-http-requests`) - Identify slow API calls - Check resource sizes - Find blocking resources ### Visual Analysis - Capture page at different load stages - Identify layout shifts visually - Check above-the-fold content ### JavaScript Analysis - Profile JavaScript execution - Check for long tasks - Identify render-blocking scripts ## Performance Thresholds | Metric | Good | Needs Work | Poor | |--------|------|------------|------| | LCP | ≤2.5s | 2.5-4s | >4s | | INP | ≤200ms | 200-500ms | >500ms | | CLS | ≤0.1 | 0.1-0.25 | >0.25 | | TTFB | ≤800ms | 800-1800ms | >1800ms | ## Audit Workflow 1. **Baseline**: Get initial Web Vitals metrics 2. **Network**: Analyze slow/large requests 3. **Resources**: Check for render-blocking resources 4. **JavaScript**: Look for long tasks 5. **Images**: Check for unoptimized images 6. **Report**: Summarize with recommendations ## Common Issues - Large unoptimized images - Render-blocking CSS/JS - Too many HTTP requests - Slow server response (TTFB) - Layout shifts from dynamic content - Uncompressed resources
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seo-audit
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When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema. For AI search optimization, see ai-seo.
competitor-profiling
coreyhaines31/marketingskills
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
prospecting
coreyhaines31/marketingskills
When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions "prospecting," "build a prospect list," "find prospects," "find leads," "lead gen list," "find SaaS companies that," "find B2B companies," "find local businesses," "ICP-fit accounts," "who should we go after," "outbound list," "target account list," "find clients near me," "businesses without websites," "prospect research," "qualified leads," "find my first customers," "early adopters," "design partners," "beta users," or "who has this problem." Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.
