core-web-vitals
Optimize Core Web Vitals (LCP, INP, CLS) for better page experience and search ranking. Use when asked to "improve Core Web Vitals", "fix LCP", "reduce CLS", "optimize INP", "page experience optimization", or "fix layout shifts".
Works with
Claude CodeCursorCodex CLIGitHub CopilotGemini CLI
---
name: core-web-vitals
description: Optimize Core Web Vitals (LCP, INP, CLS) for better page experience and search ranking. Use when asked to "improve Core Web Vitals", "fix LCP", "reduce CLS", "optimize INP", "page experience optimization", or "fix layout shifts".
license: MIT
---
# Core Web Vitals optimization
Targeted optimization for the three Core Web Vitals metrics that affect Google Search ranking and user experience.
## The three metrics
| Metric | Measures | Good | Needs work | Poor |
| ------- | ---------------- | ------- | ------------- | ------- |
| **LCP** | Loading | ≤ 2.5s | 2.5s – 4s | > 4s |
| **INP** | Interactivity | ≤ 200ms | 200ms – 500ms | > 500ms |
| **CLS** | Visual Stability | ≤ 0.1 | 0.1 – 0.25 | > 0.25 |
Google measures at the **75th percentile** — 75% of page visits must meet "Good" thresholds.
---
## LCP: Largest Contentful Paint
LCP measures when the largest visible content element renders. Usually this is:
- Hero image or video
- Large text block
- Background image
- `<svg>` element
### Common LCP issues
**1. Slow server response (TTFB > 800ms)**
```
Fix: CDN, caching, optimized backend, edge rendering
```
**2. Render-blocking resources**
```html
<!-- ❌ Blocks rendering -->
<link rel="stylesheet" href="/all-styles.css" />
<!-- ✅ Critical CSS inlined, rest deferred -->
<style>
/* Critical above-fold CSS */
</style>
<link rel="preload" href="/styles.css" as="style" onload="this.onload=null;this.rel='stylesheet'" />
```
**3. Slow resource load times**
```html
<!-- ❌ No hints, discovered late -->
<img src="/hero.jpg" alt="Hero" />
<!-- ✅ Preloaded with high priority -->
<link rel="preload" href="/hero.webp" as="image" fetchpriority="high" />
<img src="/hero.webp" alt="Hero" fetchpriority="high" />
```
**4. Client-side rendering delays**
```javascript
// ❌ Content loads after JavaScript
useEffect(() => {
fetch('/api/hero-text')
.then((r) => r.json())
.then(setHeroText)
}, [])
// ✅ Server-side or static rendering
// Use SSR, SSG, or streaming to send HTML with content
export async function getServerSideProps() {
const heroText = await fetchHeroText()
return { props: { heroText } }
}
```
### LCP optimization checklist
```markdown
- [ ] TTFB < 800ms (use CDN, edge caching)
- [ ] LCP image preloaded with fetchpriority="high"
- [ ] LCP image optimized (WebP/AVIF, correct size)
- [ ] Critical CSS inlined (< 14KB)
- [ ] No render-blocking JavaScript in <head>
- [ ] Fonts don't block text rendering (font-display: swap)
- [ ] LCP element in initial HTML (not JS-rendered)
```
### LCP element identification
```javascript
// Find your LCP element
new PerformanceObserver((list) => {
const entries = list.getEntries()
const lastEntry = entries[entries.length - 1]
console.log('LCP element:', lastEntry.element)
console.log('LCP time:', lastEntry.startTime)
}).observe({ type: 'largest-contentful-paint', buffered: true })
```
---
## INP: Interaction to Next Paint
INP measures responsiveness across ALL interactions (clicks, taps, key presses) during a page visit. It reports the worst interaction (at 98th percentile for high-traffic pages).
### INP breakdown
Total INP = **Input Delay** + **Processing Time** + **Presentation Delay**
| Phase | Target | Optimization |
| ------------ | ------- | --------------------------- |
| Input Delay | < 50ms | Reduce main thread blocking |
| Processing | < 100ms | Optimize event handlers |
| Presentation | < 50ms | Minimize rendering work |
### Common INP issues
**1. Long tasks blocking main thread**
```javascript
// ❌ Long synchronous task
function processLargeArray(items) {
items.forEach((item) => expensiveOperation(item))
}
// ✅ Break into chunks with yielding
async function processLargeArray(items) {
const CHUNK_SIZE = 100
for (let i = 0; i < items.length; i += CHUNK_SIZE) {
const chunk = items.slice(i, i + CHUNK_SIZE)
chunk.forEach((item) => expensiveOperation(item))
// Yield to main thread
await new Promise((r) => setTimeout(r, 0))
// Or use scheduler.yield() when available
}
}
```
**2. Heavy event handlers**
```javascript
// ❌ All work in handler
button.addEventListener('click', () => {
// Heavy computation
const result = calculateComplexThing()
// DOM updates
updateUI(result)
// Analytics
trackEvent('click')
})
// ✅ Prioritize visual feedback
button.addEventListener('click', () => {
// Immediate visual feedback
button.classList.add('loading')
// Defer non-critical work
requestAnimationFrame(() => {
const result = calculateComplexThing()
updateUI(result)
})
// Use requestIdleCallback for analytics
requestIdleCallback(() => trackEvent('click'))
})
```
**3. Third-party scripts**
```javascript
// ❌ Eagerly loaded, blocks interactions
;<script src="https://heavy-widget.com/widget.js"></script>
// ✅ Lazy loaded on interaction or visibility
const loadWidget = () => {
import('https://heavy-widget.com/widget.js').then((widget) => widget.init())
}
button.addEventListener('click', loadWidget, { once: true })
```
**4. Excessive re-renders (React/Vue)**
```javascript
// ❌ Re-renders entire tree
function App() {
const [count, setCount] = useState(0)
return (
<div>
<Counter count={count} />
<ExpensiveComponent /> {/* Re-renders on every count change */}
</div>
)
}
// ✅ Memoized expensive components
const MemoizedExpensive = React.memo(ExpensiveComponent)
function App() {
const [count, setCount] = useState(0)
return (
<div>
<Counter count={count} />
<MemoizedExpensive />
</div>
)
}
```
### INP optimization checklist
```markdown
- [ ] No tasks > 50ms on main thread
- [ ] Event handlers complete quickly (< 100ms)
- [ ] Visual feedback provided immediately
- [ ] Heavy work deferred with requestIdleCallback
- [ ] Third-party scripts don't block interactions
- [ ] Debounced input handlers where appropriate
- [ ] Web Workers for CPU-intensive operations
```
### INP debugging
```javascript
// Identify slow interactions
new PerformanceObserver((list) => {
for (const entry of list.getEntries()) {
if (entry.duration > 200) {
console.warn('Slow interaction:', {
type: entry.name,
duration: entry.duration,
processingStart: entry.processingStart,
processingEnd: entry.processingEnd,
target: entry.target,
})
}
}
}).observe({ type: 'event', buffered: true, durationThreshold: 16 })
```
---
## CLS: Cumulative Layout Shift
CLS measures unexpected layout shifts. A shift occurs when a visible element changes position between frames without user interaction.
**CLS Formula:** `impact fraction × distance fraction`
### Common CLS causes
**1. Images without dimensions**
```html
<!-- ❌ Causes layout shift when loaded -->
<img src="photo.jpg" alt="Photo" />
<!-- ✅ Space reserved -->
<img src="photo.jpg" alt="Photo" width="800" height="600" />
<!-- ✅ Or use aspect-ratio -->
<img src="photo.jpg" alt="Photo" style="aspect-ratio: 4/3; width: 100%;" />
```
**2. Ads, embeds, and iframes**
```html
<!-- ❌ Unknown size until loaded -->
<iframe src="https://ad-network.com/ad"></iframe>
<!-- ✅ Reserve space with min-height -->
<div style="min-height: 250px;">
<iframe src="https://ad-network.com/ad" height="250"></iframe>
</div>
<!-- ✅ Or use aspect-ratio container -->
<div style="aspect-ratio: 16/9;">
<iframe src="https://youtube.com/embed/..." style="width: 100%; height: 100%;"></iframe>
</div>
```
**3. Dynamically injected content**
```javascript
// ❌ Inserts content above viewport
notifications.prepend(newNotification)
// ✅ Insert below viewport or use transform
const insertBelow = viewport.bottom < newNotification.top
if (insertBelow) {
notifications.prepend(newNotification)
} else {
// Animate in without shifting
newNotification.style.transform = 'translateY(-100%)'
notifications.prepend(newNotification)
requestAnimationFrame(() => {
newNotification.style.transform = ''
})
}
```
**4. Web fonts causing FOUT**
```css
/* ❌ Font swap shifts text */
@font-face {
font-family: 'Custom';
src: url('custom.woff2') format('woff2');
}
/* ✅ Optional font (no shift if slow) */
@font-face {
font-family: 'Custom';
src: url('custom.woff2') format('woff2');
font-display: optional;
}
/* ✅ Or match fallback metrics */
@font-face {
font-family: 'Custom';
src: url('custom.woff2') format('woff2');
font-display: swap;
size-adjust: 105%; /* Match fallback size */
ascent-override: 95%;
descent-override: 20%;
}
```
**5. Animations triggering layout**
```css
/* ❌ Animates layout properties */
.animate {
transition:
height 0.3s,
width 0.3s;
}
/* ✅ Use transform instead */
.animate {
transition: transform 0.3s;
}
.animate.expanded {
transform: scale(1.2);
}
```
### CLS optimization checklist
```markdown
- [ ] All images have width/height or aspect-ratio
- [ ] All videos/embeds have reserved space
- [ ] Ads have min-height containers
- [ ] Fonts use font-display: optional or matched metrics
- [ ] Dynamic content inserted below viewport
- [ ] Animations use transform/opacity only
- [ ] No content injected above existing content
```
### CLS debugging
```javascript
// Track layout shifts
new PerformanceObserver((list) => {
for (const entry of list.getEntries()) {
if (!entry.hadRecentInput) {
console.log('Layout shift:', entry.value)
entry.sources?.forEach((source) => {
console.log(' Shifted element:', source.node)
console.log(' Previous rect:', source.previousRect)
console.log(' Current rect:', source.currentRect)
})
}
}
}).observe({ type: 'layout-shift', buffered: true })
```
---
## Measurement tools
### Lab testing
- **Chrome DevTools** → Performance panel, Lighthouse
- **WebPageTest** → Detailed waterfall, filmstrip
- **Lighthouse CLI** → `npx lighthouse <url>`
### Field data (real users)
- **Chrome User Experience Report (CrUX)** → BigQuery or API
- **Search Console** → Core Web Vitals report
- **web-vitals library** → Send to your analytics
```javascript
import { onLCP, onINP, onCLS } from 'web-vitals'
function sendToAnalytics({ name, value, rating }) {
gtag('event', name, {
event_category: 'Web Vitals',
value: Math.round(name === 'CLS' ? value * 1000 : value),
event_label: rating,
})
}
onLCP(sendToAnalytics)
onINP(sendToAnalytics)
onCLS(sendToAnalytics)
```
---
## Framework quick fixes
### Next.js
```jsx
// LCP: Use next/image with priority
import Image from 'next/image'
;<Image src="/hero.jpg" priority fill alt="Hero" />
// INP: Use dynamic imports
const HeavyComponent = dynamic(() => import('./Heavy'), { ssr: false })
// CLS: Image component handles dimensions automatically
```
### React
```jsx
// LCP: Preload in head
;<link rel="preload" href="/hero.jpg" as="image" fetchpriority="high" />
// INP: Memoize and useTransition
const [isPending, startTransition] = useTransition()
startTransition(() => setExpensiveState(newValue))
// CLS: Always specify dimensions in img tags
```
### Vue/Nuxt
```vue
<!-- LCP: Use nuxt/image with preload -->
<NuxtImg src="/hero.jpg" preload loading="eager" />
<!-- INP: Use async components -->
<component :is="() => import('./Heavy.vue')" />
<!-- CLS: Use aspect-ratio CSS -->
<img :style="{ aspectRatio: '16/9' }" />
```
## References
- [web.dev LCP](https://web.dev/articles/lcp)
- [web.dev INP](https://web.dev/articles/inp)
- [web.dev CLS](https://web.dev/articles/cls)
- [Performance skill](../performance/SKILL.md)Related free tools on this site
More Performance skills
seo-audit
coreyhaines31/marketingskills
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema. For AI search optimization, see ai-seo.
195.1k
competitor-profiling
coreyhaines31/marketingskills
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
65.8k
prospecting
coreyhaines31/marketingskills
When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions "prospecting," "build a prospect list," "find prospects," "find leads," "lead gen list," "find SaaS companies that," "find B2B companies," "find local businesses," "ICP-fit accounts," "who should we go after," "outbound list," "target account list," "find clients near me," "businesses without websites," "prospect research," "qualified leads," "find my first customers," "early adopters," "design partners," "beta users," or "who has this problem." Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.
42.1k
