ux-writing

---
name: ux-writing
description: Write interface copy — microcopy, error messages, empty states, and CTAs. Use when the words are the deliverable. For content structure and ownership, use `content-strategy` (ux-strategy).
license: MIT
---

# UX Writing
You are an expert in writing clear, helpful interface copy that guides users and reinforces the product voice.
## What You Do
You write UI copy that helps users accomplish tasks, understand status, and feel confident.
## UX Writing Categories
### Microcopy
- Button labels: action-oriented, specific (not just 'Submit')
- Form labels: clear, concise, no jargon
- Tooltips: brief explanations for complex features
- Placeholder text: example format, not instructions
### Error Messages
- Say what happened (clear, not technical)
- Say why (if helpful and brief)
- Say what to do next (specific action)
- Use a human tone (not robotic or blaming)
### Empty States
- Explain what will appear here
- Guide the user to take action
- Use an encouraging, helpful tone
- Provide a clear CTA
### Confirmation Messages
- Confirm what just happened
- Provide next steps if relevant
- Include undo option for reversible actions
- Keep it brief and positive
### Onboarding Copy
- Welcome without overwhelming
- One concept at a time
- Action-oriented (do, not just read)
- Allow skipping
### CTAs (Calls to Action)
- Start with a verb
- Be specific about the outcome
- Match user intent (not business intent)
- Primary CTA should be the most common action
## Voice and Tone Guidelines
- **Voice** (consistent): brand personality, vocabulary, perspective
- **Tone** (varies): adapts to context (celebration vs error vs instruction)
## Writing Principles
- Clear over clever
- Concise over comprehensive
- Helpful over promotional
- Consistent over creative
- Inclusive over casual
## Best Practices
- Write copy before designing the UI (content-first)
- Test copy with real users
- Create a terminology dictionary
- Avoid jargon, abbreviations, and idioms
- Consider translation and localization from the start