social-publishing

---
name: social-publishing
description: >
license: MIT
---

# Social Publishing

Agent-first social media publishing via [SocialClaw](https://getsocialclaw.com). One workspace API key, 13 platforms, zero per-platform OAuth setup.

## When to Use This Skill

Use this skill when the user wants to:
- Publish or schedule posts across multiple social media platforms
- Orchestrate a multi-platform content campaign
- Upload and attach media to social posts
- Retrieve post-level engagement analytics
- Manage a content calendar programmatically

## Supported Platforms

| Platform | Notes |
|----------|-------|
| X (Twitter) | Profile posts, threads |
| LinkedIn | Profile posts + Company pages |
| Instagram | Business + standalone accounts |
| Facebook Pages | Page posts with link previews |
| TikTok | Video descriptions |
| Discord | Channel targeting, embeds |
| Telegram | Channel/group messaging |
| YouTube | Video descriptions and metadata |
| Reddit | Subreddit posts with flair |
| WordPress | Blog posts with SEO metadata |
| Pinterest | Pins with board targeting |

## Setup

```bash
# Install via npx
npx skills add ndesv21/socialclaw

# Or install as package
npm install socialclaw@0.1.12

# Set your workspace API key
export SOCIALCLAW_API_KEY=your_key_here
```

Get a workspace API key at [getsocialclaw.com](https://getsocialclaw.com).

## Workflow

### Step 1: Define Campaign
Specify platforms, message content, schedule, and any media attachments.

### Step 2: Draft Platform Variants
Claude generates platform-optimized copy for each channel (character limits, hashtag norms, tone).

### Step 3: Upload Media (Optional)
Upload images or videos once — SocialClaw stores them for reuse across platforms.

### Step 4: Validate Schedule
Claude checks platform-specific timing rules and rate limits before submitting.

### Step 5: Publish or Schedule
Posts queue via the SocialClaw API. Receive post IDs and scheduled times for confirmation.

### Step 6: Analytics
Pull engagement metrics (impressions, clicks, reactions) 24–48 hours after publishing.

## Usage Examples

### Single Platform Post
```
Post to our company LinkedIn page:
"Excited to announce our Q2 product roadmap — here's what's coming next.
[roadmap image]"
```

### Multi-Platform Campaign
```
Announce our beta launch on X, LinkedIn, Instagram, and Discord.
Message: "Our beta is live! 100 spots available — sign up at example.com #launch"
Schedule for tomorrow 9am PST
```

### Content Series
```
Create a 5-day drip campaign for our feature launch week.
Platforms: X and LinkedIn.
I'll provide copy for each day.
```

## Guidelines

1. **One key, all platforms** — SOCIALCLAW_API_KEY authenticates across all connected accounts
2. **Platform-native copy** — Adapt tone and format for each platform rather than copy-pasting
3. **Validate timing** — Always confirm schedule before submission to avoid rate limit errors
4. **Media reuse** — Upload assets once and reference by ID across multiple posts

## Limitations

- Requires active SocialClaw account with connected social accounts
- Platform availability depends on workspace tier
- Some platforms require video content for optimal reach (TikTok, YouTube, Instagram Reels)