profile-optimizer

---
name: profile-optimizer
description: >
license: MIT
---

# Profile Optimizer

## CRITICAL: Auto-start on load

When this skill triggers, go straight to Step 1. Do not summarise. Do not explain what you will produce. Start input gathering immediately.

## Step 1. Gather inputs

Check the project for about-me.md. If it exists, pre-fill name, audience, topics, and POV from it. Skip those questions and tell the user what you pulled.

Call AskUserQuestion in two batches.

### Batch 1

```json
[
  {
    "question": "What is the primary goal of your LinkedIn presence?",
    "header": "Goal",
    "multiSelect": false,
    "options": [
      {"label": "Booked calls", "description": "Drive discovery calls or demos"},
      {"label": "Inbound leads", "description": "Attract prospects who reach out to you"},
      {"label": "Newsletter subscribers", "description": "Grow your email list from LinkedIn"},
      {"label": "Job opportunities", "description": "Get recruiters and hiring managers to reach out"}
    ]
  },
  {
    "question": "What is your main offer or service?",
    "header": "Offer",
    "multiSelect": false,
    "options": [
      {"label": "Coaching", "description": "1-on-1 or group coaching"},
      {"label": "Consulting", "description": "Advisory or strategy work"},
      {"label": "Agency services", "description": "Done-for-you services for clients"},
      {"label": "Freelance", "description": "Project-based or contract work"}
    ]
  },
  {
    "question": "Do you have brand colours (hex codes)?",
    "header": "Colours",
    "multiSelect": false,
    "options": [
      {"label": "No, suggest for me", "description": "Pick colours based on my positioning"},
      {"label": "Yes, I will paste them", "description": "I have specific hex codes to use"}
    ]
  },
  {
    "question": "Any social proof you want highlighted?",
    "header": "Proof",
    "multiSelect": false,
    "options": [
      {"label": "Years of experience", "description": "e.g. 10+ years in marketing"},
      {"label": "Client results", "description": "e.g. Helped 200+ clients"},
      {"label": "Media features", "description": "e.g. Featured in Forbes"},
      {"label": "I will type my own", "description": "Let me paste specific proof points"}
    ]
  }
]
```

### Batch 2

```json
[
  {
    "question": "What external links do you want in your Featured Section? (max 2)",
    "header": "Links",
    "multiSelect": false,
    "options": [
      {"label": "Booking page + newsletter", "description": "Primary link to book calls, secondary to subscribe"},
      {"label": "Portfolio + booking page", "description": "Show work first, then convert"},
      {"label": "I will paste URLs", "description": "I have specific links to use"}
    ]
  },
  {
    "question": "How should I get your current profile?",
    "header": "Current profile",
    "multiSelect": false,
    "options": [
      {"label": "I will paste it", "description": "I will copy-paste my headline, about, and experience"},
      {"label": "Start fresh", "description": "Ignore my current profile, build from scratch using my about-me.md"},
      {"label": "I will upload a screenshot", "description": "I will share a screenshot or PDF of my profile"}
    ]
  }
]
```

Wait for all inputs before proceeding.

## Step 2. The Headline

Write 3 headline options. Output in a code block.

Constraints:
- Maximum 50 characters each
- Sentence casing only (not Title Case)
- Lead with core value
- Include target audience where character count allows
- No job titles (no "Founder" / "CEO" / "Designer")
- No fluff words

Format: [Core value] + [for target audience]

```
Option 1 (Direct): [outcome + audience]
Option 2 (Pain-focused): [problem + audience]
Option 3 (Differentiator): [unique angle + audience]
```

Then call AskUserQuestion to let the user pick:

```json
[
  {
    "question": "Which headline do you want to go with?",
    "header": "Headline",
    "multiSelect": false,
    "options": [
      {"label": "Option 1", "description": "[The actual headline text from above]"},
      {"label": "Option 2", "description": "[The actual headline text from above]"},
      {"label": "Option 3", "description": "[The actual headline text from above]"}
    ]
  }
]
```

## Step 3. The About Section

Output in a code block. Formatting rules:
- Write in full sentences. Do not force line breaks mid-sentence.
- One line break between sentences or short phrases for readability.
- Double line break between sections (hook, story, authority, CTA).
- LinkedIn handles text wrapping on mobile and desktop. Do not manually wrap at 50 or 60 characters.
- Short punchy sentences are good. Chopping sentences in half is not.

Structure: Hook > Struggle/Empathy > Method/Philosophy > Authority > CTA

Tone: Punchy, direct, human. Not corporate.

Example of correct formatting:
```
I left my 9-to-5 in September 2024.
Two years later: 200k+ followers, multiple six-figure businesses, thousands of marketers trained.

Here is what I learned.
Most people do not need more content. They need a system that turns content into clients. That is what I build.

✦ Linked Agency: done-for-you LinkedIn content for founders and executives.
✦ Vislo: an AI design tool that creates publish-ready infographics in minutes.
✦ MarTech AI newsletter: 200k+ readers getting weekly AI marketing frameworks.
✦ The AI Creators Club: live breakdowns, proven systems, and a community that helps you grow in weeks, not months.

Brand partnerships and speaking: hello@influencermoso.com

Check out my Featured section below. Or DM me. I will point you in the right direction.
```

## Step 4. The Experience Section

Rewrite the top 2 roles. Output in a code block. Same formatting approach as the About section: full sentences, no forced mid-sentence line breaks, LinkedIn handles wrapping.

Structure per role: Context > Challenge > Action > Result

Storytelling format, not bullet points. 8 to 15 sentences per role maximum.

Example of correct formatting:
```
I walked into a team that had lost 3 managers in 2 years.
Morale was gone. Revenue was slipping.

I didn't start with strategy decks. I started with listening.

Within 6 months we rebuilt the culture.
Within 12 months revenue was up 40%.

That taught me everything about leading through chaos.
```

Example of incorrect formatting:
- Managed a team of 15 sales representatives
- Responsible for Q3 revenue targets
- Implemented new CRM system

## Step 5. Featured Section Strategy

2 items maximum. Both must be external links.

Item 1: Primary conversion goal
- Purpose: direct path to main offer (booking page, application form, sales page)
- Title: 3 to 5 words, benefit-focused

Item 2: Secondary value builder
- Purpose: build trust or capture leads (newsletter signup, free resource, portfolio, case study)
- Title: 3 to 5 words, benefit-focused

No subtitles. No internal LinkedIn posts. No "DM me" items.

## Step 6. Visual Design Brief

Output 4 separate image generation prompts, each in its own code block. Each prompt must be fully self-contained and work when pasted into Gemini as a standalone request.

State the brand colours at the top:
- Primary hex: [user-provided or suggested]
- Secondary hex: [user-provided or suggested]
- One line on why these fit the positioning

### Asset 1: LinkedIn Banner (1584 x 396 pixels)

The prompt must:
- State "Using the attached photo of me..."
- Create banner at exact dimensions
- Place the chosen headline text centre-right
- Place a 5 to 8 word tagline below the headline
- Include a CTA button element (3 to 4 words)
- Include social proof text
- Use brand colours
- Specify background style

### Asset 2: Profile Picture (400 x 400 pixels)

The prompt must:
- State "Using the attached headshot photo as the base..."
- Apply brand colour background (solid or gradient)
- Centre face at 60 to 70% of frame
- Work when cropped to a circle
- Add brand colour border if appropriate

### Asset 3: Featured Section Tile 1 (552 x 368 pixels)

- Title text from Featured Item 1 as focal point
- Brand colours matching the banner
- Simple clickable visual cue (arrow icon)
- Clean, minimal, no subtitle or body text
- No photo needed

### Asset 4: Featured Section Tile 2 (552 x 368 pixels)

- Title text from Featured Item 2 as focal point
- Visually distinct from Tile 1 (swap primary/secondary colour usage)
- No photo needed

After all 4 prompts, say:

> Copy each prompt into a new Gemini chat one at a time. For the banner and profile picture, attach your headshot alongside the prompt. The featured tiles do not need a photo.

## Rules

- Always read about-me.md if it exists and pre-fill inputs from it.
- All profile copy (headline, about, experience) must go in code blocks.
- Write full sentences. Do not force line breaks mid-sentence. LinkedIn handles wrapping.
- No job titles in headlines.
- No block paragraphs anywhere.
- Each image prompt must be fully self-contained.
- Never use em dashes.
- British English throughout.
- Do NOT offer to write a launch post or engagement strategy after the design brief. End at the design brief.