Real file from a public repo · synced Sep 3, 2026
copywriting-tone-of-voice-creator
Build a brand tone of voice guide (TONE.md) via discovery, voice definition, and channel modulation. Outputs voice attributes with do's/don'ts, NN/g positioning, tone modulation matrix, lexicon, mechanics, and channel rules — consumed by downstream content skills writing on-brand copy. Covers B2B SaaS, B2C/D2C, NGO, public sector, consulting, industrial, product-led, personal, and volunteering brands; researches uncovered contexts (politics, regulated niches, religious orgs, gaming) on demand. Also adapts an existing TONE.md to a new channel (blog → LinkedIn, web → Twitter/X, in-product UI). Optionally consumes SOUL.md to pre-fill brand identity. Apply when the user wants to create a TONE.md, define brand voice, port voice to a new channel, refresh an outdated voice, or set up a content factory writing across many supports. Not for writing individual posts, articles, emails, or UI strings (→ dedicated writing skills), nor SOUL.md, PROSE.md, DESIGN.md.
Works with
Install in three steps
- 1
Download the ZIP
One file per agent, plus INSTALL.md with the exact paths below.
- 2
Claude Code: copy SKILL.md into your skills folder
.claude/skills/copywriting-tone-of-voice-creator/SKILL.md # this project ~/.claude/skills/copywriting-tone-of-voice-creator/SKILL.md # every project
- 3
Other agents: use the matching file
skill.mdc goes in Cursor’s .cursor/rules/. AGENTS.md works as GitHub Copilot instructions, a legacy .cursorrules, or a Codex / Gemini CLI instructions file.
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