startup-growth-review

---
name: startup-growth-review
description: Review startup products, landing pages, funnels, pricing, onboarding, messaging, and go-to-market plans for practical growth leverage. Use when the user asks for growth ideas, conversion review, positioning critique, launch planning, acquisition channels, activation/retention improvements, or a high-agency startup growth audit.
license: MIT
---

# Startup Growth Review

Use this skill to turn a product, page, funnel, or go-to-market idea into a prioritized growth plan.

## Operating modes

- **Audit**: identify conversion, activation, retention, pricing, or positioning gaps.
- **Plan**: propose experiments, channel strategy, launch sequence, or instrumentation.
- **Rewrite**: improve messaging, offers, CTAs, or onboarding copy.

## Workflow

1. Clarify the growth unit: visitor, signup, activated user, paid customer, retained team, referral, or expansion.
2. Read `references/growth-levers.md` for the relevant funnel stage.
3. Separate evidence from assumptions. If data is missing, state the minimum measurement needed.
4. Prioritize by expected impact, confidence, speed, and strategic fit.
5. Produce a short action plan with owners, success metric, and fastest validation.

## When not to use

- Do not use for generic advice the base model already handles without this skill's specific artifact contract.

## Guardrails

- Prefer one sharp wedge over many generic channels.
- Do not recommend spam, dark patterns, fake scarcity, deceptive testimonials, or manipulative UX.
- Preserve product truth: do not invent claims, logos, metrics, integrations, or customer proof.
- Tie every suggestion to a measurable behavior.
- Call out when the real blocker is positioning, not traffic.

## Output format

```text
Diagnosis: <one paragraph>

Top moves:
1. <move> — metric, why now, validation
2. <move> — metric, why now, validation
3. <move> — metric, why now, validation

Instrumentation gaps:
- <event or property needed>

Do next in 48 hours:
- <small concrete action>
```