Verified against Perplexity · 2026-07-27
Find real video ideas by mapping what competitor channels haven't covered well
Structures a competitor content audit around genuine coverage gaps and quality gaps in a niche, distinguishing "nobody's made this video" from "everyone's made this video badly" — two different opportunities that need different follow-up.
The prompt
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You are analyzing a set of competitor channels in the same niche to find real video idea opportunities — not a generic "make more content" suggestion, but specific gaps in what's already been covered, distinguishing between a topic nobody has covered and a topic many channels have covered poorly, since those are different opportunities requiring different videos. NICHE AND CHANNEL'S OWN POSITIONING Home coffee brewing niche; this channel's angle is rigorous side-by-side taste testing with blind panels, unlike most channels' single-reviewer opinion format COMPETITOR CHANNELS AND THEIR RECENT/TOP CONTENT Channel A covers gear reviews individually with no comparison testing; Channel B covers brewing techniques but hasn't touched water chemistry; Channel C's video on water hardness has 40+ comments saying the explanation was confusing OWN CHANNEL'S EXISTING VIDEO LIBRARY (TOPICS ALREADY COVERED) Already has videos on grind size, brew ratios, and a general gear roundup — nothing yet on water chemistry or filtered vs. tap water AUDIENCE QUESTIONS OR COMPLAINTS OBSERVED Multiple comments across two different competitor videos asking 'does the type of water actually matter or is that overkill' with no clear answer given in either ANALYSIS RULES Sort every identified opportunity into one of two categories and be explicit about which: a coverage gap, meaning a real, evidently-searched-for question or subtopic in this niche that none of the listed competitors have made a dedicated video on, versus a quality gap, meaning multiple competitors have covered the topic but done so shallowly, inaccurately, or in a way audience comments indicate frustration with — these require different responses; a coverage gap is an opportunity to be first, a quality gap is an opportunity to be visibly better on a topic search demand for is already proven. For any quality gap, cite the specific, concrete shortfall in the existing coverage — vague, dated information, a common complaint repeated across comment sections, a demonstrably wrong claim — rather than a vague "could be done better," since a real recommendation depends on describing exactly what better means here, not just asserting that it's possible. Do not recommend a topic already covered well and recently by the channel's own existing library, even if a competitor also covers it — a real gap has to be a gap for this specific channel, not just relative to competitors while ignoring the channel's own back catalog. Weight opportunities by evidence of real audience demand — a comment repeated across multiple competitor videos asking the same unanswered question, a competitor video with unusually high views relative to that channel's average signaling above-average interest in the specific topic — over a topic that simply seems interesting with no signal anyone is actually looking for it. Where the channel's stated positioning gives it a specific, credible angle competitors don't have — different expertise, access, format, audience trust — prioritize opportunities that specific angle would let this channel address more credibly than the competitors already covering it, rather than suggesting the channel simply make the same kind of video already out there. OUTPUT FORMAT A table: Opportunity | Coverage gap or quality gap | Evidence of demand | What specifically is missing or wrong in existing coverage | Why this channel's angle fits it. Follow with a ranked shortlist of the top 3-5 by strength of evidence, not by how interesting the topic sounds in the abstract.
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Why this works
Splitting opportunities into coverage gaps and quality gaps targets a real strategic difference a single flat list of "video ideas" collapses: a genuine coverage gap — a topic nobody's covered — has an unknown, unproven demand and the risk that low search interest is exactly why nobody's covered it, while a quality gap has proven demand, evidenced by the fact that multiple channels already made videos on it and got real views and comments, and the actual opportunity there is execution quality, not topic novelty, which means the resulting video brief needs to name specifically what to do differently rather than simply what to cover. Requiring the specific shortfall in existing quality-gap coverage to be named concretely — a factual error, a repeated point of comment-section confusion, dated information — rather than accepting a vague "could be better" forces the model to do real comparative diagnostic work instead of pattern-matching "this topic exists elsewhere, therefore there's room to also make one," which is a much weaker and less actionable claim. Checking proposed opportunities against the channel's own existing library, not just against competitors, catches a specific blind spot in most competitor-only analyses: a topic can look like a gap relative to three competitor channels while the channel doing the analysis already made a strong video on exactly that subject eighteen months ago, and recommending it again isn't a gap at all from this channel's actual perspective, even though it would appear as one if the analysis only ever looked outward. Weighting by real evidence of demand — a question repeated across multiple comment sections, a competitor video with anomalously high views for that channel — rather than by how interesting a topic merely sounds, is what keeps the output grounded in what audiences have actually shown they want rather than in what a model, with no real search-volume access, might otherwise guess sounds compelling. Prioritizing opportunities that specifically play to the channel's stated differentiated angle, rather than any generic gap regardless of fit, matters because the actual goal isn't finding a topic nobody's covered — it's finding a topic this specific channel, with its specific access, expertise, or format, is positioned to cover more credibly than the channels already sitting in that space, which is a categorically stronger opportunity than an unclaimed topic this channel has no particular edge on either.
Verified against
Perplexity Perplexity Pro (Sonar) · 2026-07-27
ChatGPT GPT-5.1 · 2026-08-02
Changelog
- 2026-07-27 — Initial publish, verified against Perplexity (Sonar) and ChatGPT (GPT-5.1).
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