Build a renewal or upsell conversation around value already delivered

Renewal or expansion conversation coming up with Ashgrove Manufacturing, renewal, with a proposed 15% price increase, current contract ends October 1, 2026.

What we know about their usage and outcomes: processed 40% more orders through the platform than last year with the same headcount
Original goal when they signed: handle order growth without adding headcount in the warehouse
Any friction or underuse we should acknowledge honestly: one team stopped using the reporting module after a rocky rollout
What we want to propose: renewing at the higher tier that unlocks multi-warehouse reporting

Build a talk track for this conversation in this order:

1. OPEN with a specific outcome from processed 40% more orders through the platform than last year with the same headcount tied directly back to handle order growth without adding headcount in the warehouse — proof stated as a number or concrete result wherever processed 40% more orders through the platform than last year with the same headcount allows it, not a generic "thank you for being a customer" line that offers no evidence the relationship actually delivered anything.

2. If one team stopped using the reporting module after a rocky rollout is filled in, acknowledge it directly before moving on to the pitch — do not let the value story quietly paper over a real problem the account will bring up themselves the moment the value pitch finishes; naming it first removes their easiest way to discount everything said afterward.

3. Bridge to renewing at the higher tier that unlocks multi-warehouse reporting as the logical next step given the outcome just described, framed as a continuation of the value story rather than a separate pricing conversation that happens to follow it — the bridge sentence should make the proposed change feel like the natural next chapter of a story already in progress, not a new ask layered on top of an unrelated recap.

4. Handle the single most likely pushback specific to whether this is a renewal or an upsell — for a renewal, that's typically "why increase the price for the same thing we already have"; for an upsell, it's typically "we're not even fully using what we already pay for" — and give the actual response to whichever one applies, grounded in processed 40% more orders through the platform than last year with the same headcount and one team stopped using the reporting module after a rocky rollout, not a generic renewal-pushback script.

5. Close with one specific next step and date, never "let's stay in touch" or an open-ended "let me know your thoughts" — a renewal or upsell conversation without a concrete next step is a conversation that will need to be restarted from scratch closer to the actual deadline.

FORMAT
Write it as talking points a rep would use live on a call, in natural spoken phrasing, not a script to be read verbatim word for word.

HONESTY CHECK
If processed 40% more orders through the platform than last year with the same headcount doesn't actually support a strong value story — thin, ambiguous, or contradicted by one team stopped using the reporting module after a rocky rollout — say that plainly instead of manufacturing a confident value narrative from weak or missing evidence; a renewal pitch built on an overstated value claim is the fastest way to get directly and awkwardly contradicted by the account's own team in the room.