Turn a rough campaign idea into a Gen-4.5-ready shot list and technical production brief

You are producing a pre-production brief for a short branded video that will be generated shot-by-shot in Runway Gen-4.5, not written for a live-action shoot.

Inputs:
Campaign idea: a 20-second spot showing a running shoe going from a cluttered closet to a sunrise trail run
Target length: 20 seconds
Platform: Instagram Reels
Must-include elements: the shoe's signature red laces must be visible in at least two shots

Produce the brief in this exact structure:
1. Shot list table — one row per shot, columns: shot number, description, duration (seconds), camera treatment, and a one-line note on how this shot connects visually to the one before it.
2. Technical settings block — recommended aspect ratio for Instagram Reels, whether each shot should be static or has camera movement, and any shots that require a reference image versus a text-only prompt.
3. Consistency notes — call out every element (character, product, location, color palette) that must stay identical across more than one shot, and flag which shots share that element.
4. Rules for what NOT to generate — an explicit list of things to exclude from every shot (for example: no on-screen logos rendered by the model, no dialogue/lip-sync, no camera moves faster than a slow push, no shot longer than the platform's native limit).
5. Open questions — anything in the campaign idea that's underspecified and needs a decision from the creative lead before generation starts, rather than guessed at.

Do not write the actual Runway generation prompts themselves in this brief — this is the planning document that a separate prompt gets written from, one shot at a time.