LinkedIn

Verified against Claude · 2026-07-29

Build a month of LinkedIn content around 3-4 real pillars, not a posting schedule

Turn your expertise and a business goal into a month of planned posts with real format variety and a reason each one exists, instead of a generic "post 3x a week" list.

ClaudeChatGPTGemini

The prompt

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My area of expertise: B2B pricing strategy for usage-based SaaS products.
The business goal this content should move: Get inbound consulting inquiries from mid-market SaaS founders.
How often I can realistically post: 3 times per week.
Formats I'm comfortable producing: Text posts, carousels, and occasional polls — no video for now.

First, define 3-4 content pillars — recurring themes within B2B pricing strategy for usage-based SaaS products that each connect to Get inbound consulting inquiries from mid-market SaaS founders in a specific, stated way (not just "thought leadership" as a pillar).

Then build a 4-week calendar at 3 times per week that:
1. Rotates pillars so no two consecutive posts hit the same one
2. Rotates format across Text posts, carousels, and occasional polls — no video for now — don't schedule six text-only posts in a row if a carousel or poll option exists
3. For each slot, gives: week, format, pillar, a working title/hook idea, and one line on what this specific post is meant to do for Get inbound consulting inquiries from mid-market SaaS founders

Close with a short note on which pillar is currently underused relative to how important it is to Get inbound consulting inquiries from mid-market SaaS founders, so I know where the calendar is thin.
Customize the highlighted detailsoptional — the prompt above already works

Why this works

A content calendar that's just a cadence with no argument behind it produces a month of posts that don't add up to anything measurable — a quarter later, nobody can say which posts actually moved the goal. Tying every slot to both a pillar and a stated reason it serves {{business_goal}} means the calendar can be reviewed for whether it's working, not just whether it shipped. Forcing format rotation, not just topic rotation, matters because LinkedIn's formats reach differently — carousels and documents earn more dwell time, polls get fast low-effort interaction, plain text relies entirely on the hook — so six posts of the same format in a row leaves real reach on the table regardless of how good the writing is.

Verified against

Claude Sonnet 5 · 2026-07-29

ChatGPT GPT-5.1 · 2026-07-30

Changelog

  • 2026-07-30 Initial version.

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