LinkedIn

Verified against Claude · 2026-08-04

Write a Company Page post that doesn't read like it was written by nobody

Draft posts for a LinkedIn Company Page in a defined brand voice, routed through a named person's quote where possible, that name a real audience benefit instead of announcing company news at the company itself.

ClaudeChatGPTGemini5 fillable variables

The prompt

Ready to copy — highlighted parts are example details you can swap.

WHAT WE'RE ANNOUNCING OR POSTING ABOUT
We just shipped a feature that cuts our average support ticket response time from 6 hours to 40 minutes

COMPANY, WHAT WE DO, IN ONE LINE
A 40-person customer support platform for mid-market e-commerce brands

WHO ACTUALLY FOLLOWS THIS PAGE
Existing customers, plus support-team leads evaluating the platform

BRAND VOICE NOTES
Direct and a little dry, no exclamation points, never say "revolutionary" or "game-changing"

WHETHER A NAMED PERSON SHOULD BE QUOTED OR CREDITED
Yes — the engineering lead who built this is willing to be quoted directly

WHY COMPANY PAGE POSTS START AT A DISTRIBUTION DISADVANTAGE
Company Page posts structurally underperform personal-profile posts on LinkedIn's own distribution — the platform's algorithm and its users both engage more with posts that appear to come from a person, not an organization. A page post that reads like a press release compounds an existing distribution disadvantage instead of working around it. A page post that works either translates company news into something the specific audience in Existing customers, plus support-team leads evaluating the platform gets value from directly, or borrows a real person's voice via a quote or named credit, rather than speaking in the page's own institutional voice throughout.

RULES
1. Do not open with "We're excited to announce" or any close variant — open with the concrete thing that changed for Existing customers, plus support-team leads evaluating the platform, stated plainly.
2. If Yes — the engineering lead who built this is willing to be quoted directly allows it, build the post around a quote or attributed observation from a real named person at the company — a founder, the engineer who built the thing, a customer-facing lead — rather than writing purely as the institutional "we."
3. State one specific detail that only someone who actually worked on this would know — a real number, a real tradeoff made, a real timeline — not marketing language a competitor's identical announcement could reuse word for word.
4. Match Direct and a little dry, no exclamation points, never say "revolutionary" or "game-changing" exactly on formality and personality level; do not default to a generic "professional but friendly" voice if the notes specify something more distinct.
5. Close with a single next action relevant to Existing customers, plus support-team leads evaluating the platform specifically — not a generic "learn more" if the actual next step is different for different segments of the audience, in which case say so and offer two close options.

LENGTH CHECK
Keep total length under what a scrolling reader would read as a press release. If the draft is running past roughly 150 words with no quote or specific detail yet introduced, that is itself a sign it has drifted into institutional voice — flag it rather than only fixing it silently.

OUTPUT
The post, then one line stating which of the five rules was hardest to satisfy given what was provided, and what would need to be true (for example, an actual person willing to be quoted) to satisfy it fully next time.

Customize

Optional — swap in your own details for the highlighted parts above.

Why this works

LinkedIn's own engagement patterns and its algorithm both structurally favor posts that read as coming from an identifiable person over posts from an organizational page — this is a real, documented distribution gap, not a stylistic preference, which is why routing the post through a named person's quote or voice is a mechanical workaround for a real handicap, not just a tone choice. The instruction to open with the concrete change for the audience, not the announcement itself, targets the actual difference between institutional and audience-first writing. "We're excited to announce our Series B" states news about the company; "Our support response time is about to get three times faster because of what we just closed" states news about the reader's experience — the same underlying fact, framed around who is reading rather than who is speaking. The self-check for drifting past roughly 150 words with no specific detail catches company-voice posts at the exact point they tend to go wrong. Institutional writing has no natural length limit the way a personal anecdote does, because there's no single person's actual memory constraining how much can be said, so a length-plus-specificity check substitutes for the self-editing instinct a founder writing about their own work would apply naturally but that a "the company" voice does not. Requiring the specific detail to be something only someone who actually worked on the thing would know — a real number, a real tradeoff, a real timeline — is what keeps the post from being interchangeable with a competitor's identical announcement. Marketing language ("we're thrilled to bring this innovative solution to market") is by design reusable across any product launch; a fact only insiders would know is not, which is the actual signal a reader uses to judge whether a company post is substance or noise.

Verified against

Claude Sonnet 5 · 2026-08-04

Gemini Gemini 3 Pro · 2026-08-04

Changelog

  • 2026-08-04 Initial publish for the rewritten linkedin category, verified against Claude (Sonnet 5) and Gemini (Gemini 3 Pro).

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