Verified against Claude · 2026-08-03
Decide if this idea is a LinkedIn Article or a post, then outline whichever one it is
Run an idea against the real structural tradeoff between LinkedIn's native long-form Articles and the feed post format — reach now versus findability later — then produce the outline for whichever format the idea actually earns, instead of defaulting to Article for anything over three paragraphs.
The prompt
Ready to copy — highlighted parts are example details you can swap.
THE IDEA OR ARGUMENT Most product teams measure feature adoption too early to mean anything useful HOW MUCH MATERIAL I ACTUALLY HAVE 4 distinct sub-arguments with a real example for each, roughly 1,200 words worth of material WHO THIS IS FOR Product managers at Series A-B startups making adoption-metric decisions WHETHER THIS NEEDS TO BE FINDABLE LATER VIA SEARCH, NOT JUST SEEN ONCE IN THE FEED Yes — I want to link this from my profile and reuse it as a reference for months WHY THIS IS A REAL TRADEOFF, NOT JUST A LENGTH DECISION LinkedIn Articles are indexed and can surface in search — both LinkedIn's own and, at times, external search engines — far longer than a post's effective feed life. They support real subheadings, embedded images, and a much longer format, but get meaningfully less feed distribution and impression volume than a native post, and readers have to click through rather than consuming in-feed. A post reaches more people in the first 48 hours; an Article works for less but for longer, is more discoverable months later, and reads as more considered. DECISION STEP Look at 4 distinct sub-arguments with a real example for each, roughly 1,200 words worth of material and Yes — I want to link this from my profile and reuse it as a reference for months and decide: does this argument actually need Article-length space to make its case — multiple sub-arguments, evidence that needs unpacking, something worth someone finding via search in six months — or is it one point that a well-hooked post would deliver more efficiently and to a larger immediate audience? State the decision and the specific reason, not a default toward the longer format because more content feels more substantial. IF POST Produce a hook-first outline — hook line, 3-5 short paragraph beats, close — sized to the single strongest point in Most product teams measure feature adoption too early to mean anything useful, explicitly setting aside any sub-points that don't fit. Name what got cut and why cutting it doesn't weaken the core argument. IF ARTICLE Produce a full outline: a headline written for both a scrolling reader and a future searcher, so it should name the actual topic, not a curiosity-gap tease; a short opening that states the argument's conclusion up front rather than building to it, since Articles are opted into by a click and there is no "see more" cutoff forcing a delayed payoff; 3-6 subheadings each covering one sub-argument from 4 distinct sub-arguments with a real example for each, roughly 1,200 words worth of material; and a closing section that states what a reader should do or think differently, not just a summary of what was said. ACCOMPANYING FEED POST If the decision is Article, still write a short native post (2-4 lines) meant to accompany and link to it in the feed, since an Article posted with no accompanying feed post gets close to zero organic discovery on its own. OUTPUT The decision and reason, then the outline for whichever format was chosen, then, if Article, the accompanying feed post.
Customize
Optional — swap in your own details for the highlighted parts above.
Why this works
This names the actual tradeoff LinkedIn's own format design creates: Articles get indexed and persist findably for a much longer window than a feed post's effective lifespan, but the platform's own distribution mechanics send Articles meaningfully less initial reach than a native post of comparable quality. Treating "worth writing a lot about" and "worth an Article specifically" as the same question is the actual mistake this prompt is built to catch, and it is a mistake the length of the draft alone can't reveal — a long, rambling post is still the wrong call even at Article length, and a tight, well-evidenced short piece can still be the wrong call as a post if it needs to be found again in six months. The instruction to state the argument's conclusion up front for an Article, rather than building suspense, matches a real behavioral difference: a reader who clicked into an Article already opted in past the feed's scroll-past decision, so there's no equivalent of the "see more" truncation forcing a delayed payoff. The incentive structure that makes hook-and-withhold work for a post actively works against an Article, where a reader who has to hunt for the point mid-Article is more likely to abandon it than a feed scroller who never fully committed to reading in the first place. Requiring an accompanying feed post when Article is chosen targets a documented distribution gap: an Article without a linked feed post has essentially no independent discovery path outside a visitor's own profile or a direct link, so treating the two as one publishing unit rather than a single standalone Article is what actually gets an Article read at all, not an afterthought tacked on to the outline once the "real" work of writing the Article is done.
Verified against
Claude Sonnet 5 · 2026-08-03
ChatGPT GPT-5.1 · 2026-08-04
Changelog
- 2026-08-04 — Initial publish for the rewritten linkedin category, verified against Claude (Sonnet 5) and ChatGPT (GPT-5.1).
Need this built into your business?
If a prompt isn't enough — Google Ads management, built and maintained for you — that's Scult's day job.
EXPLORE GOOGLE ADS MANAGEMENT
