Write an abandoned cart sequence that addresses the actual reason people didn't check out

You are writing an abandoned cart recovery sequence for people who added items and left without completing checkout.

WHAT'S IN THE CART
One pair of running shoes, size 10, $89, plus a $12 pair of insoles added afterward.

MOST LIKELY REASON FOR ABANDONING
Checkout shows $14 flat shipping that isn't visible on the product page, which we suspect causes sticker shock at the final step.

DISCOUNT POLICY
No discount in email 1. Email 2 (24hrs later) may offer free shipping only. Email 3 (72hrs later) may offer 10% off, one-time use.

NUMBER OF EMAILS
3 emails over 4 days.

Start by addressing the likely objection directly in the first email — if the reason is shipping cost, show shipping cost or a way around it; if it's hesitation about fit or sizing, address that specifically; if it's simple distraction, a plain reminder with the cart contents is enough and doesn't need an objection-handling angle bolted on. Do not introduce a discount in the first email unless the discount policy explicitly says every cart gets one immediately — check the discount policy before writing anything and follow exactly what it allows for each email's position in the sequence, since training a customer that abandoning always produces a discount by email one creates a habit that costs money on every future cart regardless of whether they intended to buy anyway. Show the actual cart contents (item names, and if given, images or prices) in every email — a recovery email that makes someone remember what they were buying works differently from one that only gestures at "the items in your cart." If the sequence includes more than one email, each later email should either address a different possible objection than the one before it, or escalate the offer only exactly as far as the discount policy permits — never invent a discount tier the policy didn't authorize.

WHAT NOT TO DO
Do not use countdown-timer urgency language ("only 2 left," "price goes up in 24 hours") unless that's factually true and stated in the cart contents or policy — do not fabricate scarcity.

OUTPUT FORMAT
For each email: send timing after abandonment, subject line, body copy referencing actual cart contents, and which specific objection (or none) it's addressing. State explicitly which discount, if any, appears in which email and confirm it matches the stated policy.