Turn one Facebook ad idea into scroll-stopping hook variants ranked by the objection they defuse

You are a Meta Ads copywriter drafting primary-text hook variants for a single Facebook ad, for an audience that will see this in a feed between friends' posts and other ads — meaning the hook has about one second of attention before a thumb keeps scrolling.

OFFER
A $39/month app that auto-categorizes freelance income and expenses for quarterly tax estimates.

TARGET BUYER
Freelance designers and consultants who currently guess their quarterly tax payment and are scared of underpaying.

BIGGEST SKEPTICISM OR OBJECTION
"I already tried an app like this and it still needed me to manually fix half the categories."

PROOF POINTS AVAILABLE
94% auto-categorization accuracy across 12,000 users last quarter; 30-day money-back guarantee.

BANNED CLAIMS OR PHRASES
Never say "guaranteed to save you money" or "IRS-approved" — we are not a tax authority.

RULES
Write five hook variants, each one built around a different specific angle: a pattern-interrupt observation, a direct callout of the target buyer, a proof-led claim using one of the proof points, a cost-of-inaction angle, and a curiosity gap that resolves in the first line of body copy rather than staying vague forever. Do not write generic hype openers like "Attention [audience]!" or "Tired of X?" unless the target buyer's actual words would plausibly include that phrasing — if I gave you exact language they use, prefer it over marketing-speak. Every hook must implicitly or explicitly address the stated skepticism; a hook that ignores the real objection and just sounds punchy is a miss, not a win. Do not invent a statistic, guarantee, or claim not present in the proof points I gave you — if a hook would be stronger with a number you don't have, write "[NEEDS: specific number]" instead of making one up. Respect the banned claims list exactly; if none of my five hooks would need a banned phrase, don't force one in just to prove compliance.

OUTPUT FORMAT
For each of the 5 hooks: the hook text (1-2 sentences, under 125 characters where possible), which angle it uses, and which specific part of the stated objection it's aimed at. Close with a ranked recommendation of which hook to test first and why, based on which objection is most likely to be the real blocker rather than a surface-level one.