Roundups
Four image models, four genuinely different specialties
Reaching for whichever image model you already have open, regardless of the task, wastes real capability differences between these four tools — each one is genuinely strongest at something specific.
Last updated Aug 15 · 11 min read
Midjourney: aesthetic exploration and V7 natural language
The Midjourney library is written for V7 specifically — natural-language prompts over keyword stacks, plus --stylize/--chaos parameters for genuine creative exploration, character and style references for consistency, and Vary Region for targeted edits.
Nano Banana: precise, local edits that leave everything else alone
Gemini's image model, covered in the Nano Banana library, is strongest at editing one specific part of an image while leaving the rest untouched — a genuinely different capability from full-image regeneration, and the reason it became 2026's breakout tool for e-commerce and product photography specifically.
Flux: photographic vocabulary, no negative-prompt field
The Flux library is built around a real structural constraint — Flux has no negative-prompt parameter at all, so every steering decision happens through positive description. Strong for photorealistic commercial work with real photographic vocabulary (lighting, lens, composition).
Ideogram: the only one of the four that reliably spells words correctly
The Ideogram library exists because text rendering is the one area most image models still fail at — Ideogram was built specifically to render legible, correctly-spelled text, making it the right choice for posters and wordmark logo concepts, and a poor fit for anything that does not need embedded text.
A quick decision guide
Need a poster or logo with real text: Ideogram. Need a precise edit to an existing photo: Nano Banana. Need photorealistic product or lifestyle photography: Flux or Nano Banana. Need broad aesthetic exploration or a consistent character across a comic or brand campaign: Midjourney.
When generated imagery needs to become a full identity
Strong individual images are a starting point. Coordinating consistent visual output into a real brand system is bigger creative work. That's the scope Scult's branding team covers, or book a meeting to talk through your visual identity.
Need this built into your business?
The free tools and prompts on this site handle the small, solved problems. If what you need is bigger — branding & design, built and maintained for you — that's Scult's day job.
