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Google Ads cost by industry: real 2026 benchmarks and small-business budgets
WordStream's 2026 benchmarks, drawn from 13,474 US search campaigns between April 2025 and March 2026, put the all-industry average cost-per-click at $5.42 and cost-per-lead at $66.69 — but the range across industries is wide: Attorneys & Legal Services averages $9.87 per click, while Arts & Entertainment averages just $1.63. Real small-business spend on Reddit ranges from $100–150/month with strong close rates to $4,000–6,000/month for competitive home-service niches, confirming there's no single "right" Google Ads budget — it depends entirely on your industry's CPC and your lead value.
Last updated Aug 21 · 18 min read
The 2026 CPC and CPL benchmarks by industry
WordStream by LocaliQ's 2026 Search Advertising Benchmarks report — now in its 10th edition — analyzed 13,474 US-based search campaigns from April 2025 through March 2026, with a minimum of 52 active campaigns per category to qualify for inclusion, and reports median figures specifically to reduce distortion from outlier accounts (WordStream). The all-industry averages are a click-through rate (CTR) of 6.64%, a cost-per-click (CPC) of $5.42, a conversion rate (CVR) of 8.18%, and a cost-per-lead (CPL) of $66.69.
The spread by industry is the part that actually matters for budgeting, because "average CPC" is close to meaningless for any single business. Attorneys & Legal Services tops the CPC ranking at $9.87 per click, with the highest cost-per-lead of any category at $131.63 — consistent with the well-known dynamic that a single legal client can be worth thousands of dollars, which bids up competition for every click. Home & Home Improvement sits at $8.33 CPC with a $90.92 CPL, and Dentists & Dental Services at $8.00 CPC with $72.97 CPL — both reflecting high-value, infrequent-purchase services. At the other end, Arts & Entertainment averages just $1.63 CPC (though its CTR of 12.75% is the highest in the entire table), Restaurants & Food averages $2.05 CPC, and Automotive — For Sale averages $2.27 CPC — categories where individual transactions are lower-value and clicks are cheap but conversion rates and lead values are also generally lower.
A few other figures worth knowing if they apply to your business: Real Estate averages $3.22 CPC but a relatively high $102.51 CPL, reflecting a low conversion rate (3.70%) on expensive clicks; Finance & Insurance shows the highest CTR-to-CPC efficiency profile among high-CPC categories, at 9.83% CTR and just $3.39 CPC, though its conversion rate is low at 2.64%; and Furniture has the highest CPL in the non-legal categories at $106.70, driven by a low 2.99% conversion rate despite moderate CPC.
What real small businesses actually spend, according to Reddit
Benchmark tables describe industry medians; they don't describe what an individual small business with a real, finite budget actually does month to month. Reddit threads fill that gap with first-hand numbers that vary enormously even within similar business types. In one r/smallbusiness thread asking directly how much people spend on Google Ads, answers ranged from businesses spending just $100–150/month while reporting high close rates, to businesses spending $4,000–6,000/month specifically to generate $10,000–15,000 in revenue — an implied return that some owners in that same thread would consider marginal once labor and product costs are factored in (r/smallbusiness).
For home services specifically, one thread discussing roofing recommended a monthly Google Ads spend of $4,500–5,000, with an additional $2,000–3,000/month suggested if supplementing with Facebook ads — a figure that lines up with WordStream's Home & Home Improvement CPC of $8.33, since a business needs enough monthly spend to generate a statistically meaningful number of clicks and leads at that per-click price (r/SEO).
At the entry level, one thread specifically asked about the minimum viable budget to learn Google Ads, and the practical answer given was as little as $5–10/day — provided that budget is spent on narrow, specific targeting rather than broad keywords that burn through a small daily budget on low-intent clicks (r/googleads). A separate thread specifically defining what counts as a "small" budget in a PPC-agency context put the line at anything under $10,000/month — a useful reference point if you're trying to figure out whether your own spend is even in the range agencies consider typical for a small account (r/PPC).
How to size your own budget instead of copying an industry average
The most consistent, practically useful advice across the Reddit threads reviewed isn't a dollar figure at all — it's a method. One thread specifically about deciding a budget for a high-value niche (legal services) recommends calculating your break-even cost-per-action from the actual value of that action first, then sizing the budget around that number rather than an arbitrary monthly figure (r/googleads). A related thread frames the same idea as reverse-engineering your budget from your revenue-per-client and target cost-per-acquisition, citing a real example of roughly $30 per click in a home-renovation niche as the starting input for that calculation (r/googleads).
A simpler heuristic from a separate thread on setting a monthly budget for a local service business: your daily budget should be at least 3x your average cost per qualified lead, which functionally ensures your campaign gets enough daily clicks and data to actually optimize rather than starving itself before Google's algorithm has enough signal to work with (r/digital_marketing). And for a true beginner without established CPA/CPL numbers yet, one thread's honest answer is that there's no single right starting number — it depends heavily on your specific niche's CPC and your own lead value, which is exactly why WordStream's industry table above is a starting reference point, not a final answer (r/googleads).
Practical examples
– Legal services (real benchmark data): at a $9.87 average CPC and $131.63 average CPL, a solo attorney running a $3,000/month campaign would expect roughly 300 clicks and, at the category's 5.55% average conversion rate, somewhere in the range of 16–17 leads for that spend, before accounting for how their specific practice area and local competition shift those numbers.
– Home services / roofing (real Reddit account): a recommended $4,500–5,000/month Google Ads budget, aligned with the category's higher CPC, plus an optional $2,000–3,000/month on Facebook as a supplementary channel.
– Entry-level / learning budget (real Reddit account): $5–10/day, focused on narrow, specific keyword targeting rather than broad terms, as a genuinely workable starting point to learn the platform without meaningful financial risk.
– Illustrative, not a documented real account: picture a local dental practice using WordStream's Dentists & Dental Services benchmark ($8.00 CPC, $72.97 CPL) to estimate that a $2,000/month budget should generate roughly 27 leads a month before optimization — a reasonable planning exercise using the real published averages, not a verified case study of an actual practice.
Data and evidence
– All-industry 2026 averages: 6.64% CTR, $5.42 CPC, 8.18% CVR, $66.69 CPL (WordStream, based on 13,474 US search campaigns, April 2025–March 2026).
– Highest CPC category: Attorneys & Legal Services at $9.87, also the highest CPL at $131.63 (WordStream).
– Lowest CPC category: Arts & Entertainment at $1.63, with the highest CTR in the table at 12.75% (WordStream).
– Real small-business spend reported on Reddit ranges from $100–150/month to $4,000–6,000/month, varying by industry, competition, and goals — not a single typical figure (r/smallbusiness).
– A recommended minimum learning budget of $5–10/day, provided targeting is narrow (r/googleads).
– A practitioner-defined "small" PPC budget threshold of under $10,000/month in an agency context (r/PPC).
– Evidence not sufficiently verified: there is no single, universally agreed "ideal" monthly Google Ads budget for a small business — every credible source in this research frames budget as a derived number (from CPA, lead value, or CPC), not a fixed recommendation, so treat any specific dollar figure you see elsewhere with the same caveat.
Comparisons: budget sizing by business type
Business type: Legal services · 2026 avg. CPC (WordStream): $9.87 · 2026 avg. CPL (WordStream): $131.63 · Reported real small-business budget range (Reddit): Not directly reported in sources reviewed; high-CPC niches generally require larger monthly spend to reach meaningful lead volume
Business type: Home & home improvement (e.g., roofing) · 2026 avg. CPC (WordStream): $8.33 · 2026 avg. CPL (WordStream): $90.92 · Reported real small-business budget range (Reddit): $4,500–6,500/month (incl. optional Facebook supplement)
Business type: Dentists & dental services · 2026 avg. CPC (WordStream): $8.00 · 2026 avg. CPL (WordStream): $72.97 · Reported real small-business budget range (Reddit): Not directly reported; use CPC/CPL to reverse-engineer budget
Business type: Real estate · 2026 avg. CPC (WordStream): $3.22 · 2026 avg. CPL (WordStream): $102.51 · Reported real small-business budget range (Reddit): Not directly reported in sources reviewed
Business type: Restaurants & food · 2026 avg. CPC (WordStream): $2.05 · 2026 avg. CPL (WordStream): $30.57 · Reported real small-business budget range (Reddit): Not directly reported; lower CPC generally supports smaller test budgets
Business type: Arts & entertainment · 2026 avg. CPC (WordStream): $1.63 · 2026 avg. CPL (WordStream): $26.84 · Reported real small-business budget range (Reddit): Not directly reported in sources reviewed
Business type: General small business (mixed industries) · 2026 avg. CPC (WordStream): Varies · 2026 avg. CPL (WordStream): Varies · Reported real small-business budget range (Reddit): $100–150/month (lean) to $4,000–6,000/month (aggressive/competitive), per real Reddit accounts
Real-world use cases
WordStream's own benchmark methodology is itself a useful real-world reference point: rather than an estimate, it's built from actual campaign performance across thousands of live US accounts over a full year, specifically designed to be used as a comparison baseline — "is my CPC normal for my industry" is exactly the question this dataset is built to answer.
The Reddit thread specifically discussing why "Google Ads is costing our small business a fortune" documents a real, practical fix worth naming directly: for an account converting fewer than roughly 15 times a month, the suggested remedy was switching to manual CPC bidding and adding an aggressive negative-keyword list, rather than assuming the platform itself was simply too expensive for the business (r/PPC). That's a concrete, actionable real-world diagnostic step, not just a general complaint.
Common mistakes
– Comparing your CPC against the $5.42 all-industry average instead of your specific industry's figure. A legal practice paying $8 per click isn't overpaying relative to its category average of $9.87 — it may actually be underpaying.
– Setting a budget as a round number ($1,000/month, $2,000/month) instead of deriving it from your break-even cost-per-action. Multiple Reddit threads specifically recommend working backward from lead/client value, not forward from an arbitrary budget figure.
– Spending a small daily budget on broad keyword targeting. The recommended entry-level approach specifically pairs a small budget with narrow, specific targeting — broad targeting on a small budget burns through spend on low-intent clicks fastest.
– Assuming low conversion rate automatically means the campaign is broken. Some categories (Finance & Insurance at 2.64%, Furniture at 2.99%) have low average conversion rates industry-wide — the benchmark itself, not your specific execution, may be the more relevant comparison point.
– Under-funding a campaign relative to your CPC, then blaming Google Ads as a channel. The 3x-daily-CPL heuristic exists specifically because too small a daily budget starves the campaign of the click volume needed to optimize at all.
Best practices for budgeting a small-business Google Ads campaign
1. Look up your specific industry's CPC and CPL in the current benchmark data first, rather than budgeting off a generic "how much should I spend on ads" rule of thumb.
2. Calculate your break-even cost-per-action from your actual average client/customer value, then size your budget around that number, per the method multiple Reddit practitioners independently recommend.
3. If you're just learning the platform, start at $5–10/day with narrow, specific keyword targeting rather than a larger budget spread across broad terms.
4. Set your daily budget to at least 3x your target cost per qualified lead, so the campaign has enough daily volume to actually gather optimization data.
5. If your account is converting fewer than roughly 15 times a month, review manual bidding and your negative-keyword list before concluding the channel itself is too expensive for your business.
6. Revisit your budget quarterly against updated industry benchmarks, since CPC and CPL figures shift year to year (WordStream republishes this data annually) and a budget that was well-sized last year may be under- or over-scaled now.
Key takeaways
– WordStream's 2026 data (13,474 US campaigns) puts all-industry averages at 6.64% CTR, $5.42 CPC, 8.18% CVR, and $66.69 CPL — but the industry range runs from $1.63 to $9.87 CPC, so compare against your specific category, not the overall average.
– Real small-business Google Ads spend reported on Reddit ranges from $100–150/month to $4,000–6,000/month, depending heavily on industry competitiveness and goals — there is no single "normal" number.
– The most consistently recommended budgeting method isn't a dollar figure at all — it's calculating your break-even cost-per-action from your actual customer value, then sizing spend around that.
– A useful entry-level heuristic: start at $5–10/day with narrow targeting to learn the platform, and set your ongoing daily budget to at least 3x your target cost per qualified lead once you have real data.
– If your account converts fewer than about 15 times a month and costs feel out of control, switching to manual CPC bidding and tightening your negative-keyword list is a concrete, practitioner-recommended first fix.
Relevant tools.scult.in resources
Before you finalize a budget, sketch out your expected clicks, leads, and cost-per-acquisition using the marketing ROI calculator against your specific industry's benchmark CPC and conversion rate from this article — it turns the reverse-engineering method described above into a concrete number instead of a guess. If you're also brainstorming ad copy or keyword angles once your budget is set, the ad campaign prompt library is built for exactly that next step.
Since Google Ads budgeting is ultimately inseparable from bid strategy, negative-keyword management, and ongoing account optimization — the exact areas where several of the "costing us a fortune" complaints above actually got resolved — it's worth a conversation with a team offering Google Ads management if you'd rather have a dedicated person watching your account than reverse-engineering the numbers solo every month.
Frequently asked questions
How much does Google Ads cost for a small business?
It varies enormously by industry — WordStream's 2026 data shows average CPC ranging from $1.63 (Arts & Entertainment) to $9.87 (Attorneys & Legal Services), with real small-business monthly spend reported anywhere from $100–150 to $4,000–6,000 depending on goals and competition.
What is the average cost per click in Google Ads across industries?
$5.42, per WordStream's 2026 benchmark analysis of 13,474 US search campaigns.
What is the average cost per lead in Google Ads?
$66.69 across all industries, per WordStream's 2026 data, though this varies significantly by category — from around $26.84 (Arts & Entertainment) to $131.63 (Attorneys & Legal Services).
What is a good monthly budget for Google Ads for a small business?
There's no single right answer — it depends on your industry's CPC, your lead value, and your break-even cost-per-action; a common heuristic is a daily budget at least 3x your target cost per qualified lead.
What is the minimum budget to start learning Google Ads?
As little as $5–10/day, provided you use narrow, specific targeting rather than broad, expensive keyword sets.
Which industries have the highest Google Ads CPC?
Attorneys & Legal Services ($9.87), Home & Home Improvement ($8.33), and Dentists & Dental Services ($8.00) top the 2026 benchmark table.
Which industries have the lowest Google Ads CPC?
Arts & Entertainment ($1.63), Restaurants & Food ($2.05), and Automotive — For Sale ($2.27) are the lowest in the 2026 benchmark data.
Why is legal services CPC so much higher than other industries?
A single legal client can be worth thousands of dollars, which drives up competitive bidding — high customer lifetime value is the general dynamic behind high CPC across finance, legal, and B2B services categories.
What is the average Google Ads conversion rate across industries?
8.18%, per WordStream's 2026 all-industry average, though individual industries range from roughly 2.64% (Finance & Insurance) to over 16% (Animals & Pets).
What is the average Google Ads click-through rate (CTR)?
6.64% across all industries in 2026, with Arts & Entertainment posting the highest at 12.75%.
How much do roofing companies typically spend on Google Ads?
One documented recommendation was $4,500–5,000/month on Google Ads, plus an optional $2,000–3,000/month on Facebook, for a small home-service roofing business.
Are Google Ads worth it for a small local service business?
Sentiment on this from small business owners is largely positive, especially when Google Ads is paired with Google Business Profile optimization and tight location targeting.
What counts as a "small" Google Ads budget in the industry?
Practitioners in a PPC-agency context commonly consider anything under $10,000/month a "small" budget.
How much revenue can I expect from a given Google Ads spend?
This varies enormously by business and was not consistently reported across sources; one real account described $4,000–6,000/month generating $10,000–15,000 in revenue, which some in that same discussion viewed as a marginal return once costs are factored in.
Why does my industry's average CPC matter more than the overall average?
Because CPC is driven by competitive bidding specific to your industry's customer value — comparing your cost to the wrong benchmark (overall average vs. your specific category) will make your account look better or worse than it actually is.
Does a higher CPC always mean a worse deal?
No — high-CPC industries (legal, home improvement) usually also carry high customer/lead value, which is exactly why competitors are willing to bid that much per click in the first place.
What's the relationship between CPC and CPL?
CPL (cost per lead) factors in your conversion rate on top of CPC — a lower CPC with a very low conversion rate can still produce a higher CPL than a higher CPC with a strong conversion rate.
Is Google Ads getting more expensive every year?
WordStream republishes this benchmark data annually specifically because CPC and CPL shift year to year; this article's figures reflect the April 2025–March 2026 period and should be checked against the current year's edition when planning future budgets.
Does budget size affect the CPC I pay?
Not directly — CPC is driven by auction competition for your specific keywords and targeting, not by your total account budget; a small budget doesn't get charged a higher per-click price because of its size.
What data was WordStream's 2026 report actually based on?
13,474 US-based search advertising campaigns, analyzed from April 1, 2025 through March 31, 2026, with a minimum of 52 unique active campaigns required per industry category, reported as median figures.
How do I calculate a Google Ads budget for my small business?
Start from your actual average customer value, calculate your break-even cost-per-action, and size your budget so your expected click volume (based on your industry's CPC) can realistically generate that many conversions.
How do I decide on a budget for a high-value niche like legal or medical services?
Calculate your break-even cost-per-action from the real value of a converted client/patient first, then size your budget around that number rather than an arbitrary monthly figure.
How much do I need to spend on Google Ads to generate a specific number of leads?
Reverse-engineer it from your target cost-per-acquisition and your niche's actual CPC — one real example cited roughly $30/click in a home-renovation niche as the starting input for that calculation.
How do I know if my Google Ads spend is too high for my industry?
Compare your actual CPC and CPL against your specific industry's benchmark figures (not the all-industry average) to see whether you're in a normal range or genuinely overpaying.
How do I fix a Google Ads account that's costing too much without enough results?
If you're converting fewer than roughly 15 times a month, review switching to manual CPC bidding and building out a stronger negative-keyword list before concluding the channel itself doesn't work for your business.
How do I set a daily budget that actually lets my campaign optimize?
Set your daily budget to at least 3x your target cost per qualified lead, so Google's system has enough daily click volume and conversion data to optimize against.
How do I start Google Ads with a very small budget without wasting it?
Use $5–10/day with narrow, specific keyword targeting rather than broad match terms, which burn through a small budget quickly on low-intent traffic.
How do I estimate my expected number of leads from a given monthly budget?
Divide your monthly budget by your industry's average CPC to estimate click volume, then multiply by your industry's average conversion rate to estimate expected leads — treating both as rough planning figures, not guarantees.
How do I know when my Google Ads budget is genuinely too small to work?
If your daily budget can't sustain at least a handful of clicks per day at your industry's CPC, you likely don't have enough data flow for Google's system to optimize effectively — this is the logic behind the 3x-CPL heuristic.
How do I compare my Google Ads performance against my industry's benchmark?
Pull your account's actual CTR, CPC, CVR, and CPL from Google Ads and compare each directly against the matching row in a current industry benchmark table like WordStream's, rather than comparing against the all-industry average.
Is WordStream's data reliable for benchmarking my own account?
It's a large, methodologically transparent sample (13,474 campaigns, median figures, minimum campaign thresholds per category), making it one of the more credible publicly available benchmark sources, though it reflects US accounts specifically and medians rather than your exact niche.
Do these benchmark figures apply outside the US?
WordStream's methodology is explicitly based on US-based campaigns; CPC and CPL in other markets (including India) can differ meaningfully due to different competitive intensity and currency/purchasing-power factors, so use these figures as a directional reference rather than a direct match for non-US markets.
Is there a meaningful difference in Google Ads cost between urban and rural local markets?
This wasn't directly addressed with data in the sources reviewed; local competition intensity generally affects CPC, but a specific urban-vs-rural benchmark wasn't found in this research.
Does seasonality affect Google Ads costs by industry?
This research didn't turn up industry-specific seasonal CPC data; WordStream's report covers a full 12-month period (April 2025–March 2026), which averages out seasonal swings rather than isolating them.
Are Google Ads costs different for e-commerce specifically?
E-commerce wasn't broken out as its own line in the specific benchmark table extracted for this article; related categories like Shopping, Collectibles & Gifts ($4.14 CPC, $49.40 CPL) and Apparel/Fashion & Jewelry ($4.44 CPC, $97.51 CPL) are the closest documented proxies.
Google Ads vs. Facebook Ads cost — which is cheaper?
This research didn't find a direct, matched cost comparison between the two platforms; one real Reddit account for a roofing business budgeted for both concurrently ($4,500–5,000/month Google Ads, $2,000–3,000/month Facebook) rather than treating them as substitutes.
Small budget vs. large budget Google Ads — does a bigger budget get better results proportionally?
Not necessarily proportionally — results depend more on whether the budget is large enough relative to your specific CPC to generate a meaningful, statistically stable volume of clicks and conversions, not just on the absolute dollar amount.
CPC by industry comparison — where can I see the full table?
WordStream's 2026 Google Ads Benchmarks report publishes the full industry-by-industry CTR, CPC, CVR, and CPL table directly on their site, covering over 20 industries.
Attorneys vs. restaurants — why is the CPC gap so large ($9.87 vs. $2.05)?
The gap tracks customer lifetime value: a single legal client can be worth thousands of dollars, justifying a much higher bid per click than a single restaurant transaction typically justifies.
Real estate vs. home improvement — which has the better cost-per-lead?
Home & Home Improvement's $90.92 CPL is somewhat lower than Real Estate's $102.51 CPL in the 2026 benchmark data, though both sit well above the all-industry average of $66.69.
Google Ads is costing our small business a fortune — what's the first thing to check?
Check your monthly conversion count first; if it's under roughly 15, switching to manual CPC bidding and tightening your negative-keyword list is the specific fix suggested by practitioners facing this exact complaint.
My CPC is way higher than the industry average — what's going wrong?
Check your Quality Score, ad relevance, and landing page experience first, since Google's auction system rewards higher relevance with lower effective CPC — a high CPC relative to your category's benchmark often reflects a relevance or targeting issue rather than pure market competition.
My conversion rate is far below my industry's average — what should I look at?
Review your landing page experience and offer clarity first — a mismatch between what your ad promises and what your landing page delivers is a common, fixable cause of underperforming conversion rates.
I'm spending my full daily budget by mid-morning and running out — what does that mean?
It typically means your bids or targeting are generating more click volume than your budget can sustain through the full day; narrowing targeting or adjusting bids can help spread spend more evenly, though running out isn't inherently a problem if those clicks are converting well.
My Google Ads spend has stayed flat but my CPC keeps climbing — why?
Rising CPC without a budget increase generally reflects increased competition for your keywords in the auction, which tends to increase over time in any given industry as more advertisers enter it — reviewing your keyword mix and bidding strategy is the practical response.
What's the best Google Ads management approach for a small business on a tight budget?
Given the evidence here, deriving your budget from your actual break-even cost-per-action — rather than an arbitrary figure — and starting with narrow targeting is the most consistently recommended approach across the practitioner sources reviewed.
Should I manage Google Ads myself or hire an agency?
This depends on your budget size (agencies often have minimum engagement thresholds well above a genuinely small account) and your available time to learn the platform; the $5–10/day self-managed starting point discussed above is a reasonable way to build baseline knowledge before deciding.
What should I ask a Google Ads management agency before hiring them?
Ask for their typical client's CPC and CPL relative to your specific industry's benchmark, and how they've handled accounts converting below the roughly 15-per-month threshold where bidding strategy adjustments become especially relevant.
Is it worth paying for professional Google Ads management on a small budget?
This research didn't find a specific ROI comparison between self-managed and professionally managed small accounts; the practical consideration is whether your account is large/complex enough that professional optimization would plausibly outweigh its cost.
Where can I get help setting up or auditing a Google Ads budget for my business?
Reviewing your specific industry's current CPC/CPL benchmarks and your own break-even math is a good first step you can do yourself; for ongoing bid strategy, negative-keyword management, and account structure, that's the kind of ongoing work a dedicated Google Ads management service is built around.
Sources
- https://www.wordstream.com/blog/2026-google-ads-benchmarks
- https://www.reddit.com/r/smallbusiness/comments/1i7mr67/how_much_are_you_spending_on_google_ads/
- https://www.reddit.com/r/googleads/comments/1gbkg9o/question_what_is_the_minimum_budget_i_can_run_to/
- https://www.reddit.com/r/SEO/comments/1hf5bc4/what_do_small_small_home_service_businesses_spend/
- https://www.reddit.com/r/digital_marketing/comments/1krbpg1/whats_a_good_monthly_budget_for_google_ads/
- https://www.reddit.com/r/PPC/comments/1i81dam/google_ads_is_costing_our_small_business_a_fortune/
- https://www.reddit.com/r/googleads/comments/1k9lqls/beginner_google_ads_user_for_small_business_where/
- https://www.reddit.com/r/PPC/comments/15fnsrw/i_know_its_all_relative_but_what_do_you_consider/
- https://www.reddit.com/r/googleads/comments/1thu931/how_to_decide_on_a_budget_for_a_google_ads/
- https://www.reddit.com/r/googleads/comments/1jbbtc5/how_much_do_i_need_to_spend_on_google_ads_to/
- https://www.reddit.com/r/smallbusiness/comments/yhe3fh/are_google_ads_worth_it/
Need this built into your business?
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