Playbooks
Your AI Visibility Checker score came back low. Here is the 30-day plan.
A low AI visibility score is fixable in weeks, not months, if the fixes happen in the order the score actually weighs them. Here is that order, mapped to a real 30-day plan.
Last updated Aug 15 · 12 min read
Week 1: crawler access — the 40-point check
Run the AI Visibility Checker and read the per-bot table first. Crawler access is worth 40 of 100 points, the heaviest single check, because a blocked crawler makes every other fix pointless for that engine. The most common finding: a bot-specific Disallow rule mistakenly assumed to be overridden by a permissive wildcard — it never is; the specific rule always wins.
Fix any blocking rules this week, and re-run the checker to confirm the fix landed before moving on — this is the highest-leverage single week in the whole plan.
Week 2: structured data — the 20-point identity check
Generate homepage identity schema — Organization, WebSite, LocalBusiness or Person — with the Schema Markup Generator. This is worth 20 points and is distinct from page-specific schema like FAQPage, which does not satisfy this particular check. If FAQ content exists on the site, add FAQPage schema too — it will not move this specific check, but it is a quick, free win for AI-citation eligibility on those pages regardless.
Week 3: on-page basics — the other 20-point check
Work through the nine basics this check scores: title tag, meta description, one H1, at least two H2s, a lang attribute, a complete Open Graph set, a canonical link, alt text on at least 80% of images, and enough visible text that the page is not thin. The AI search visibility checklist walks through each in the exact order it matters.
Week 4: llms.txt, sitemap, and confirming the fix
Publish an llms.txt file (10 points) — a plain markdown file at /llms.txt listing important pages with short summaries, costing about ten minutes and needing no build tooling. Declare the sitemap in robots.txt (the other 10 points) with a Sitemap: line, since a crawler checks robots.txt for that line before trying the conventional /sitemap.xml path.
Re-run the AI Visibility Checker at the end of week 4 — re-checking the same domain shows exactly how many points moved since the start, kept in your browser's local storage with no account needed.
What this plan does not cover
This 30-day plan fixes the mechanical, checkable foundation. It does not build ongoing citation monitoring across competitors and queries, and it does not architect a full content strategy aimed at AI citation. Those are real, ongoing investments — worth making once the foundation this plan covers is genuinely solid, not before.
Beyond the 30 days
Fixed the foundation and want to talk through what ongoing GEO strategy actually looks like? That's the work Scult's AI agents team does, or book a meeting with your before/after scores in hand.
Need this built into your business?
The free tools and prompts on this site handle the small, solved problems. If what you need is bigger — AI agents & automation, built and maintained for you — that's Scult's day job.
