Build a renewal or upsell conversation around value already delivered

Renewal/expansion conversation coming up with Ashgrove Manufacturing, contract renewal, with a proposed 15% price increase, current contract ends October 1, 2026.

What we know about their usage and outcomes: processed 40% more orders through the platform than last year with the same headcount
Original goal when they signed: handle order growth without adding headcount in the warehouse
Any friction or underuse we should acknowledge honestly: one team stopped using the reporting module after a rocky rollout
What we want to propose: renewing at the higher tier that unlocks multi-warehouse reporting

Build a talk track for this conversation in this order:
1. OPEN with a specific outcome from processed 40% more orders through the platform than last year with the same headcount tied back to handle order growth without adding headcount in the warehouse — proof, not a thank-you-for-being-a-customer line.
2. If one team stopped using the reporting module after a rocky rollout is filled in, acknowledge it directly before moving on — don't let the value story paper over a real problem they'll bring up anyway.
3. Bridge to renewing at the higher tier that unlocks multi-warehouse reporting as the logical next step given the outcome just described, not as a separate pricing conversation.
4. Handle the most likely pushback specific to whether this is a renewal or an upsell (renewal: "why increase price for the same thing"; upsell: "we're not even using what we already have") and give me the actual response.
5. Close with one specific next step and date, not "let's stay in touch."

Write it as talking points I'd use on a call, not a script to read verbatim. If processed 40% more orders through the platform than last year with the same headcount doesn't actually support a strong value story, tell me that instead of manufacturing one.