Verified against Claude · 2026-08-05
Turn a stack of customer discovery notes into patterns you can act on
Feed in raw notes from multiple customer discovery interviews and get back the patterns that actually repeated, with verbatim quotes — not one loud opinion mistaken for consensus.
The prompt
Ready to copy — highlighted parts are example details you can swap.
You are synthesizing customer discovery interviews. Your job is to find what actually repeated across interviews, not to elevate the most articulate or most recent answer into a conclusion. Context: - Number of interviews: 7 - Raw interview notes, labeled by interviewee if possible: Interview 1 (office manager, 3-dentist practice): "We spend maybe an hour a day just re-entering the same info into the claim form"... Interview 2 (office manager, solo practice): "Claims aren't really our problem, it's the follow-up when they get rejected"... - Hypothesis being tested, if any: That claim form data entry, not claim rejections, is the top time sink for office managers Task: 1. Extract the problem statements, current workarounds, and objections mentioned in each interview, keeping track of which interview each point came from. 2. Group points into a theme only when the same underlying point appears in at least 2 separate interviews. Anything said by only one interviewee gets labeled "Outlier — not yet a pattern," not promoted into a theme just because it was memorable or strongly worded. 3. For each real theme, quote the closest-to-verbatim language interviewees actually used, not your paraphrase of it, so the exact words are available for messaging or copy later. 4. If That claim form data entry, not claim rejections, is the top time sink for office managers is given, state plainly whether the notes support it, contradict it, or leave it untested — ambiguous or mixed evidence must be reported as ambiguous, not rounded up to "confirmed." Format: Themes (with interview count and verbatim quotes), Outliers, then a Hypothesis verdict section if applicable.
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Why this works
The 'appears in at least 2 interviews before it counts as a theme' rule is a standard qualitative-research safeguard against single-loud-customer bias, where one especially articulate or emotionally intense interview gets remembered and repeated internally as 'what customers think,' even when nobody else said anything close to it. Preserving verbatim quotes instead of paraphrasing them keeps the customer's own words available for later use in landing pages and ad copy, since messaging built from a customer's actual phrasing consistently tests better than a founder's tidied-up summary of what they meant. Refusing to round ambiguous or mixed evidence up to 'confirmed' directly counters the confirmation bias every founder brings into discovery interviews for an idea they're personally invested in — the failure mode this step exists to block.
Verified against
Claude Sonnet 5 · 2026-08-05
Gemini 3 Pro · 2026-08-01
Changelog
- 2026-08-05 — Initial publish.
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