SEO & GEO/AEO

Verified against ChatGPT · 2026-07-24

Generate internal-linking suggestions for a new page

Give the model your new page’s topic and a list of your existing URLs, and get specific internal-link suggestions back — which pages should link to the new one, with what anchor text, which of the new page’s sections should link out, and whether it’s at risk of becoming an orphan.

ChatGPTClaudeGemini

The prompt

Ready to copy — highlighted parts are example details you can swap.

Act as an information architect optimizing internal link equity, not just adding random links. New page: Title: "How Much Does a Website Redesign Cost in 2026?" — target keyword: website redesign cost — summarizes pricing ranges by project size

Existing pages on the site:
/services/web-development — service overview page
/blog/signs-you-need-a-website-redesign — blog post
/pricing — general pricing page

1. Which existing pages should link TO the new page, and why? Prioritize pages that are topically close and already carry meaningful traffic or authority — a high-traffic blog post is worth more as a linking source than an orphaned one.
2. Suggest the exact anchor text for each of those links. Descriptive and topically relevant, never "click here" or a bare URL, and varied enough across sources that it doesn't read as manipulated.
3. Which sections of the new page should link OUT to existing pages? Map specific paragraphs or subtopics in the new page to the most relevant existing page — not a generic "related posts" dump.
4. Flag any existing page that's a natural pillar for this new page to feed into, versus pages that are more like lateral siblings.
5. Flag if the new page risks becoming an orphan — if too few existing pages are topically close enough to justify a natural link, which usually means it needs a home in the nav or category structure, not just inline links.

Output as a table: Source page | Anchor text | Links to | Reason.
Customize the highlighted detailsoptional — the prompt above already works

Why this works

Internal links distribute authority from a site’s stronger pages to newer or weaker ones — a new page linked from a high-traffic post inherits some of that page’s crawl priority and topical signal, while an unlinked page can sit un-crawled or under-indexed regardless of how good the content is. Descriptive, varied anchor text gives search engines an explicit topical signal about the destination page that goes beyond what the destination page says about itself, which is why generic anchors like "click here" waste the opportunity entirely. The orphan-risk check exists because it’s a genuinely common and easy-to-miss failure mode: a page with no natural topical siblings to link from needs a structural fix (nav, category, hub page) rather than more inline links forced into unrelated pages.

What you get back

Source page | Anchor text | Links to | Reason /blog/signs-you-need-a-website-redesign | "what a redesign typically costs" | new page | High-traffic post, directly upstream in the reader's decision path /services/web-development | "see current redesign pricing" | new page | Service page already discusses redesign; natural pillar Orphan risk: none — /pricing and the service page both provide strong natural anchors.

Verified against

ChatGPT GPT-5.1 · 2026-07-24

Gemini Gemini 3 Pro · 2026-07-19

Changelog

  • 2026-07-24 Initial publish, verified against ChatGPT and Gemini.

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